Company ratings that put you in control.
From bedrooms to baby care, home improvement to your kitchen. Find out more about the ingredient safety and sustainability practices of the companies you choose to bring into your home.
Learn More about Our CriteriaFurniture
Thuma
Thuma makes furniture with a pleasing minimalist design. And their focus on material durability and circularity is appealing. Our research gave us some indication that there is a desire to credibly pursue ingredient safety and sustainability. But when it came down to finding the kind of substantiation and information we need to score our evaluation, we often came up empty handed. Given the products and claims, we really hope to see more substance from the company when it comes to issues like climate, biodiversity, and social impacts in the future.
Furniture
My Green Mattress
My Green Mattress seems to have a decent start when it comes to ingredient safety. Many of their products carry one of our favorite certifications (Made Safe) and they use some organic raw materials which helps lower the environmental impacts associated with production. Other aspects of their environmental and people efforts seem to be a bit behind their peers. The company’s mission is well suited to strengthening efforts on issues like climate and social impact though. Hopefully we’ll see more from them in the future.
Kitchen
Our Place
Our Place is one of the direct-to-consumer companies using a hybrid type of ceramic nonstick technology for their cookware. Like a few of their competitors, they got a lot of love on the internet for their design but also their ingredient safety claims of being PFAS-free. For a while that seemed like a big step in the right direction. But we still wanted to know what kinds of chemicals were being used to give their products this kind of performance. Unfortunately, the company is unwilling to disclose that information. That’s a big red flag for us. As a result, the company doesn’t score well on our evaluation criteria. Substantiation related to other elements of sustainability and corporate accountability are lacking and we hope to see more transparency from them in the future.
Personal Care
Reed + Gwen
Reed + Gwen is owned by the company Avocado Green Brands. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Avocado is one of those brands that is consistently included in those “eco-friendly” bed lists. And for good reason, they appear to be doing some things right when it comes to safety and sustainability. The brand has also expanded into other product categories including apparel and personal care. They provide leadership on issues like climate and have a laundry list of Hilde approved certifications including being a Certified B Corporation. Because they have some good pieces in place we see a great opportunity for this company to take the next step by adopting a context-based approach to sustainability.
Home Improvement
Farrow & Ball
Farrow & Ball is owned by the company Hempel. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Hempel appears to have recently enhanced and expanded their sustainability efforts. We see some solid signs that the company is integrating sustainability into their strategy and operations. They are making some progress on their climate efforts. But the company doesn’t appear to offer much information about ingredient or chemical safety, a topic that is highly relevant given their products. And while the company seems to have real efforts underway on issues related to creating benefits for people we were unable to find the kind of substantiation we need. As a result, they didn’t score particularly well on some of our evaluation criteria in those categories. We did note that they have a rather unique ownership structure, which could allow the company to lean into sustainability in a faster and more effective way than other companies (should they so choose).
Home Improvement
Neogard
Neogard is owned by the company Hempel. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Hempel appears to have recently enhanced and expanded their sustainability efforts. We see some solid signs that the company is integrating sustainability into their strategy and operations. They are making some progress on their climate efforts. But the company doesn’t appear to offer much information about ingredient or chemical safety, a topic that is highly relevant given their products. And while the company seems to have real efforts underway on issues related to creating benefits for people we were unable to find the kind of substantiation we need. As a result, they didn’t score particularly well on some of our evaluation criteria in those categories. We did note that they have a rather unique ownership structure, which could allow the company to lean into sustainability in a faster and more effective way than other companies (should they so choose).
Home Improvement
Hempel
Hempel appears to have recently enhanced and expanded their sustainability efforts. We see some solid signs that the company is integrating sustainability into their strategy and operations. They are making some progress on their climate efforts. But the company doesn’t appear to offer much information about ingredient or chemical safety, a topic that is highly relevant given their products. And while the company seems to have real efforts underway on issues related to creating benefits for people we were unable to find the kind of substantiation we need. As a result, they didn’t score particularly well on some of our evaluation criteria in those categories. We did note that they have a rather unique ownership structure, which could allow the company to lean into sustainability in a faster and more effective way than other companies (should they so choose).
Furniture
Comfort Revolution
Comfort Revolution is owned by the company Somnigroup. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
We were interested in looking at this company because we noticed a number of their products available at Costco which we find to be more affordable for many products used in the home. In addition to owning a number of well-known brands, Somnigroup also does private label manufacturing for other brands. Overall, this brand appears to be focused on ensuring they are in compliance with legal and regulatory requirements. Our research found gaps in their approach to ingredient safety as well as benefits for people. But we did note that a few foundational pieces are in place related to reducing environmental impacts. We hope they’ll continue to build on their current efforts and start to tackle more advanced actions, particularly when it comes to protecting our climate and biodiversity.
Furniture
Stearns & Foster
Stearns & Foster is owned by the company Somnigroup. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
We were interested in looking at this company because we noticed a number of their products available at Costco which we find to be more affordable for many products used in the home. In addition to owning a number of well-known brands, Somnigroup also does private label manufacturing for other brands. Overall, this brand appears to be focused on ensuring they are in compliance with legal and regulatory requirements. Our research found gaps in their approach to ingredient safety as well as benefits for people. But we did note that a few foundational pieces are in place related to reducing environmental impacts. We hope they’ll continue to build on their current efforts and start to tackle more advanced actions, particularly when it comes to protecting our climate and biodiversity.
Furniture
Sealy
Sealy is owned by the company Somnigroup. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
We were interested in looking at this company because we noticed a number of their products available at Costco which we find to be more affordable for many products used in the home. In addition to owning a number of well-known brands, Somnigroup also does private label manufacturing for other brands. Overall, this brand appears to be focused on ensuring they are in compliance with legal and regulatory requirements. Our research found gaps in their approach to ingredient safety as well as benefits for people. But we did note that a few foundational pieces are in place related to reducing environmental impacts. We hope they’ll continue to build on their current efforts and start to tackle more advanced actions, particularly when it comes to protecting our climate and biodiversity.
Furniture
Tempur-Pedic
Tempur-Pedic is owned by the company Somnigroup. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
We were interested in looking at this company because we noticed a number of their products available at Costco which we find to be more affordable for many products used in the home. In addition to owning a number of well-known brands, Somnigroup also does private label manufacturing for other brands. Overall, this brand appears to be focused on ensuring they are in compliance with legal and regulatory requirements. Our research found gaps in their approach to ingredient safety as well as benefits for people. But we did note that a few foundational pieces are in place related to reducing environmental impacts. We hope they’ll continue to build on their current efforts and start to tackle more advanced actions, particularly when it comes to protecting our climate and biodiversity.
Furniture
Tempur
Tempur is owned by the company Somnigroup. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
We were interested in looking at this company because we noticed a number of their products available at Costco which we find to be more affordable for many products used in the home. In addition to owning a number of well-known brands, Somnigroup also does private label manufacturing for other brands. Overall, this brand appears to be focused on ensuring they are in compliance with legal and regulatory requirements. Our research found gaps in their approach to ingredient safety as well as benefits for people. But we did note that a few foundational pieces are in place related to reducing environmental impacts. We hope they’ll continue to build on their current efforts and start to tackle more advanced actions, particularly when it comes to protecting our climate and biodiversity.
Furniture
Somnigroup
We were interested in looking at this company because we noticed a number of their products available at Costco which we find to be more affordable for many products used in the home. In addition to owning a number of well-known brands, Somnigroup also does private label manufacturing for other brands. Overall, this brand appears to be focused on ensuring they are in compliance with legal and regulatory requirements. Our research found gaps in their approach to ingredient safety as well as benefits for people. But we did note that a few foundational pieces are in place related to reducing environmental impacts. We hope they’ll continue to build on their current efforts and start to tackle more advanced actions, particularly when it comes to protecting our climate and biodiversity.
Kids
Tech Deck
Tech Deck is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Swimways
Swimways is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Supercross
Supercross is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Rubiks
Rubiks is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Purse Pets
Purse Pets is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Punirunes
Punirunes is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Primal Hatch
Primal Hatch is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
PAW Patrol
PAW Patrol is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
P. Lushes Pets
P. Lushes Pets is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Ms. Rachel
Ms. Rachel is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Monster Jam
Monster Jam is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Mighty Express
Mighty Express is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Melissa & Doug
Melissa & Doug is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Meccano
Meccano is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Marshmallow
Marshmallow is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Kinetic Sand
Kinetic Sand is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Hex Bots
Hex Bots is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Hatchimals
Hatchimals is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Gund
Gund is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Crystal Flyers
Crystal Flyers is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Cool Maker
Cool Maker is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Cheeky Chonks
Cheeky Chonks is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Bitzee
Bitzee is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Bakugan
Bakugan is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Air Hogs
Air Hogs is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Aerobie
Aerobie is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
4D Build
4D Build is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Spin Master
Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.
Kids
Wooly Willy
Wooly Willy is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Set
Set is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Loopdedoo
Loopdedoo is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Koosh
Koosh is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Farkle
Farkle is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Craft Crush
Craft Crush is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Ann Williams
Ann Williams is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Spirograph
Spirograph is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Magnatab
Magnatab is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Latchkits
Fashion Plates is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Fashion Plates
Fashion Plates is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Craft-tastic
Craft-tastic is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Colorforms
Colorforms is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Kids
Play Monster Group
Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.
Personal Care
Versed
Here’s our quick take on Versed: The company offers a number of products that are more affordable and have some of the basics covered on ingredient safety. We also like that they are incorporating recycled content into their packaging. But beyond that we weren’t able to find much in terms of efforts to reduce environmental impacts or information about how they treat people. That lack of publicly available information (or lack of action on those issues) means that the company didn’t score well on many of the criteria included in our evaluation.
Furniture
Happsy
Happsy is owned by the company Naturepedic. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Naturepedic leads the way when it comes to ingredient safety for mattresses and bedding. The brand is well known amongst parents and advocacy groups alike because they directly engage in state and federal policy campaigns, still a rarity for companies in this industry. The brand has an impressive array of trustworthy certifications to verify their ingredient safety and sustainability efforts which includes being the first mattress company to offer an EWG Verified option. We’d like to see more on the people benefits category but this company is a great choice overall.
Furniture
Naturepedic
Naturepedic leads the way when it comes to ingredient safety for mattresses and bedding. The brand is well known amongst parents and advocacy groups alike because they directly engage in state and federal policy campaigns, still a rarity for companies in this industry. The brand has an impressive array of trustworthy certifications to verify their ingredient safety and sustainability efforts which includes being the first mattress company to offer an EWG Verified option. We’d like to see more on the people benefits category but this company is a great choice overall.
Cleaning & Laundry
Grove Co.
Grove Co. is owned by the company Grove Collaborative. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Grove Collaborative is an interesting brand for us to review for a variety of reasons. The company manufactures their own products under the Grove Co. brand (e.g. cleaning & laundry) and has an online retail offering that includes numerous other brands and product categories. In evaluating their ingredient safety & sustainability practices we’re considering their in-house brand and not the policies and practices of the companies that make other brands that Grove Collaborative sells. Our evaluation turned up some solid results across the board, particularly on the people benefits and accountability criteria. We think they offer a great option for families.
Cleaning & Laundry
Grove Collaborative
Grove Collaborative is an interesting brand for us to review for a variety of reasons. The company manufactures their own products under the Grove Co. brand (e.g. cleaning & laundry) and has an online retail offering that includes numerous other brands and product categories. In evaluating their ingredient safety & sustainability practices we’re considering their in-house brand and not the policies and practices of the companies that make other brands that Grove Collaborative sells. Our evaluation turned up some solid results across the board, particularly on the people benefits and accountability criteria. We think they offer a great option for families.
Personal Care
Good.clean.goop
Good.clean.goop is owned by the company Goop. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Goop was one of our most surprising company evaluations to date. Our research found only a few sentences about the ingredient safety and sustainability commitments of the brand. (Note: goop has a personal care brand called good.clean.goop that provides slightly more information about their safety standards.) Goop makes their own products and sells other brands across a number of product categories. Our ratings are for their products specifically, not products made by other companies that they may sell. As a retailer, we encourage them to establish standards for companies they choose to sell as well.
Baby
Dockatot
We like the design and utility of DockATot’s products. We think there is some potential for the brand when it comes to their ingredient safety and sustainability practices as the intention seems to be there. Unfortunately our research didn’t turn up much information about these topics. As a result, the company didn’t score very well on any of the criteria in our evaluation categories. We hope to see more from them as they continue to grow. It looks like they’re transitioning their product offering since our review as it appears that they have shuttered their previous website.
Personal Care
OSEA
OSEA is a great example of a beauty brand that has a solid foundation on ingredient safety and is making progress on reducing their environmental impacts as well. They take climate protection seriously and we like that they primarily use glass for their packaging. We see a few areas where they have opportunities for improvement. Like some other companies, we suspect OSEA would have scored better on the people benefits part of our evaluation if they provided more public information about their policies and practices. Overall we think the foundation is in place for them to easily build a best-in-class business by addressing a few gaps and evolving their approach.
Baby
Pipette
Pipette is owned by the private equity firm Windsong Global. Hilde’s standard practice is to evaluate parent companies rather than individual brands. But in cases when brands are owned by private equity rather than a larger company, we find it is most helpful for consumers to have information about the brand. You can read more about why we think this approach is more helpful for consumers on our blog.
If your only priority when it comes to personal care products for your baby is ingredient safety, you can consider Pipette, as most of their products have a best-in-class ingredient safety certification. If you have any other priorities related to environmental impacts, social impacts, or accountability for the companies you choose to support then you may want to consider another option.
Personal Care
Babo Botanicals
Babo Botanicals is owned by the company Expanscience Laboratories. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Expanscience Laboratories is an interesting company. In addition to owning a couple of consumer-facing brands they also operate as an ingredient supplier for cosmetics companies. They have unique, yet credible goals, policies, and practices when it comes to ingredient safety and sustainability. For example, they have a goal of becoming a “regenerative” company by 2040, a goal that could align them well with a context-based approach to sustainability. Overall we like what we see and think there is a genuine effort to create positive impacts. We can see that this company likely would have scored even higher if they provided more comprehensive information related to their ingredient safety and benefits for people policies and practices.
Personal Care
Mustela
Mustela is owned by the company Expanscience Laboratories. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Expanscience Laboratories is an interesting company. In addition to owning a couple of consumer-facing brands they also operate as an ingredient supplier for cosmetics companies. They have unique, yet credible goals, policies, and practices when it comes to ingredient safety and sustainability. For example, they have a goal of becoming a “regenerative” company by 2040, a goal that could align them well with a context-based approach to sustainability. Overall we like what we see and think there is a genuine effort to create positive impacts. We can see that this company likely would have scored even higher if they provided more comprehensive information related to their ingredient safety and benefits for people policies and practices.
Personal Care
Expanscience Laboratories
Expanscience Laboratories is an interesting company. In addition to owning a couple of consumer-facing brands they also operate as an ingredient supplier for cosmetics companies. They have unique, yet credible goals, policies, and practices when it comes to ingredient safety and sustainability. For example, they have a goal of becoming a “regenerative” company by 2040, a goal that could align them well with a context-based approach to sustainability. Overall we like what we see and think there is a genuine effort to create positive impacts. We can see that this company likely would have scored even higher if they provided more comprehensive information related to their ingredient safety and benefits for people policies and practices.
Personal Care
Hello
Hello is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
EltaMD
EltaMD is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
PCA Skin
PCA Skin is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
Tom's of Maine
Tom's of Maine is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
Irish Spring
Irish Spring is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
Lady Speed Stick
Lady Speed Stick is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
Speed Stick
Speed Stick is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
Softsoap
Softsoap is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Cleaning & Laundry
Murphy Oil Soap
Murphy Oil Soap is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Cleaning & Laundry
Ajax
Ajax is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Cleaning & Laundry
Palmolive
Palmolive is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
Colgate
Colgate is owned by the company Colgate-Palmolive. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
Colgate-Palmolive
Like some of the other multinational companies we’ve evaluated, Colgate-Palmolive presents a bit of a challenge. The company has a large number of brands and some of those brands have been acquired over time. Some of those brands may go a bit further when it comes to ingredient safety & sustainability. For example, Tom’s of Maine is a B-Corp. But the majority of brands owned by this company are not and are ultimately subject to the overarching policies and practices dictated by the company that owns them. And in this case, there are some foundational gaps when it comes to the issues we evaluate for parent companies like Colgate-Palmolive.
Personal Care
Live Clean
Live Clean is owned by the company Hain Celestial Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Hain Celestial is a smaller conglomerate company that owns a number of brands in the food & beverage industry as well as a handful of first generation “clean” personal care product brands. Strangely, we really struggled to find any substantive information about their approach to ingredient safety in their website or in their reports. We did note that one of their brands (Avalon Organics) has a number of products that are EWG Verified, a best-in-class ingredient safety certification. Unfortunately not a majority of the products made by the brands this company owns appear to have that certification. The company provided a bit more transparency with respect to their environmental impact reduction efforts. But without more disclosure as well as a more comprehensive approach across their brands, it will be tough for this company to improve their rating.
Personal Care
Alba Botanica
Alba Botanica is owned by the company Hain Celestial Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Hain Celestial is a smaller conglomerate company that owns a number of brands in the food & beverage industry as well as a handful of first generation “clean” personal care product brands. Strangely, we really struggled to find any substantive information about their approach to ingredient safety in their website or in their reports. We did note that one of their brands (Avalon Organics) has a number of products that are EWG Verified, a best-in-class ingredient safety certification. Unfortunately not a majority of the products made by the brands this company owns appear to have that certification. The company provided a bit more transparency with respect to their environmental impact reduction efforts. But without more disclosure as well as a more comprehensive approach across their brands, it will be tough for this company to improve their rating.
Personal Care
Avalon Organics
Avalon Organics is owned by the company Hain Celestial Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Hain Celestial is a smaller conglomerate company that owns a number of brands in the food & beverage industry as well as a handful of first generation “clean” personal care product brands. Strangely, we really struggled to find any substantive information about their approach to ingredient safety in their website or in their reports. We did note that one of their brands (Avalon Organics) has a number of products that are EWG Verified, a best-in-class ingredient safety certification. Unfortunately not a majority of the products made by the brands this company owns appear to have that certification. The company provided a bit more transparency with respect to their environmental impact reduction efforts. But without more disclosure as well as a more comprehensive approach across their brands, it will be tough for this company to improve their rating.
Personal Care
Jason
Jason is owned by the company Hain Celestial Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Hain Celestial is a smaller conglomerate company that owns a number of brands in the food & beverage industry as well as a handful of first generation “clean” personal care product brands. Strangely, we really struggled to find any substantive information about their approach to ingredient safety in their website or in their reports. We did note that one of their brands (Avalon Organics) has a number of products that are EWG Verified, a best-in-class ingredient safety certification. Unfortunately not a majority of the products made by the brands this company owns appear to have that certification. The company provided a bit more transparency with respect to their environmental impact reduction efforts. But without more disclosure as well as a more comprehensive approach across their brands, it will be tough for this company to improve their rating.
Personal Care
Hain Celestial Group
Hain Celestial is a smaller conglomerate company that owns a number of brands in the food & beverage industry as well as a handful of first generation “clean” personal care product brands. Strangely, we really struggled to find any substantive information about their approach to ingredient safety in their website or in their reports. We did note that one of their brands (Avalon Organics) has a number of products that are EWG Verified, a best-in-class ingredient safety certification. Unfortunately not a majority of the products made by the brands this company owns appear to have that certification. The company provided a bit more transparency with respect to their environmental impact reduction efforts. But without more disclosure as well as a more comprehensive approach across their brands, it will be tough for this company to improve their rating.
Personal Care
Honest Beauty
Honest Beauty is owned by the company The Honest Company. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
One thing we really like about Honest Company is that they make a variety of baby care products with safer ingredients that are more affordable. Many of their personal care and beauty products have a best-in-class ingredient safety certification. They also have an appropriate focus on trying to reduce environmental impacts from their packaging. We wish they were doing more (or disclosing more) when it comes to protecting our climate and biodiversity. The company’s mission is aligned with more robust action on material sustainability issues - we look forward to seeing their efforts mature.
Personal Care
SK-II
SK-II is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Secret
Secret is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Safeguard
Safeguard is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Olay
Olay is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Native
Native is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Ivory
Ivory is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Vicks
Vicks is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Metamucil
Metamucil is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Align
Align is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Scope
Scope is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Oral B
Oral B is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Crest
Crest is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Personal Care
Zevo
Zevo is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.
Cleaning & Laundry
Swiffer
Swiffer is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.