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Amika

Amika

Evaluation Completed: 
November 17, 2025
Adults
Bathroom

Amika is owned by the private equity firm Bansk Group. Read more about our approach to evaluating these kinds of companies here.

Our initial research into Amika looked promising: A certified B-corp company with some legit climate goal and packaging efforts. But with Hilde evaluations, we go deep AND wide. Sometimes that means a promising company may end up missing the mark on some issues that matter. That’s what happened in this case. Because we prioritize ingredient safety as a critical issue in our company ratings, Amika ended up scoring lower than we expected. We also found some gaps in other areas, particularly when it comes to people benefits and workers in their supply chain. We’ll keep an eye on this one moving forward though and cross our fingers that they catch up to the leaders in their industry.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Accountability
Hilde Approved Certifications
B-Corp
Roundtable on Sustainable Palm Oil (RSPO)
Hilde Likes

Basic ingredient transparency

Commitment to ethical business practices

Emphasis on some relevant chemicals of concern

Mission alignment with sustainability

Recognizing the need for responsible sourcing

Science-based climate protection goal

Taking steps to reduce packaging impacts

Opportunities for Improvement

Setting packaging sustainability targets

Linking incentives & sustainability performance

Securing sustainability data & reporting assurance

Committing to living wages

Launching a responsible sourcing program

Improving ingredient safety substantiation

Improving climate pollution disclosures

Providing paid maternity leave

Formalizing biodiversity protection efforts

Verification of ingredient safety efforts

Additional Information
Parent Company:
Bansk Group
Owned Brands:
None
Product Types:
Haircare, body care

Evaluation Summary

Company Insights

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Product & Packaging Circularity
Climate Protection, Biodiversity Protection
Goals & Metrics
Impact Reduction
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Science-based climate protection goal

We’re happy to see that this company has publicly committed to reducing their carbon footprint in ways that are aligned with the latest science

Taking steps to reduce packaging impacts

This company is taking some good initial steps to reduce the environmental impacts of their packaging like using post-consumer recycled raw materials

Opportunities for Improvement

Formalizing biodiversity protection efforts

We would like to see this company build on their initial efforts related to more sustainable raw materials production by establishing an internal biodiversity protection policy and goal

Improving climate pollution disclosures

We think this company should start measuring and publicly disclosing their annual GHG emissions including those from their value chain (Scope 3)

Setting packaging sustainability targets

We think this company should start to set time-bound goals for reducing the environmental impacts of their packaging and publicly report on their progress towards them

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Responsible Sourcing
Living Wages
Paid Maternity Leave
Supply Chain Transparency
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Recognizing the need for responsible sourcing

This company appears to be taking some initial steps to help address how people in their supply chain are treated

Opportunities for Improvement

Committing to living wages

We think this company has the policies and resources necessary to make a formal commitment to living wages for the people working in their supply chain

Launching a responsible sourcing program

We would like this company to launch a responsible sourcing program that includes an internal policy, defines higher-risk raw materials, and their process for mitigating impacts to people & the planet

Providing paid maternity leave

We would like to see this company adopt a paid maternity leave policy for their employees that goes beyond regulatory requirements and share it publicly

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Mission Integration
Advocacy
Public Reporting & Disclosure
Performance Incentives
Ethical AI
High Quality Certifications
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Commitment to ethical business practices

We value that this company is a certified B-Corp because it demonstrates a credible commitment to pursuing ethical business practices

Mission alignment with sustainability

We appreciate that this company has included safety and sustainability as part of their mission

Opportunities for Improvement

Linking incentives & sustainability performance

We think this company should link incentives for key internal stakeholders to performance on sustainability goals and share those metrics publicly to help drive action on these issues

Securing sustainability data & reporting assurance

We think this company should strengthen the credibility of the data and information they report related to their sustainability performance by having it audited and assured by an independent external organization

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations. The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the opinions of Hilde. They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness. Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of use.

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