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Purpose Build Brands

Purpose Build Brands

Evaluation Completed: 
October 30, 2025

We see some encouraging signs from this company when it comes to ingredient safety in particular. A number of their brands carry products with a safety certification we like in the form of EPA Safer Choice. We appreciate seeing dedicated and publicly available policies on packaging and chemicals, topics that are both highly relevant to the kinds of products the company makes and sells. Sadly, our research did not reveal much info about other areas that matter like protecting our climate, biodiversity, treating people fairly, or sustainability in their supply chain.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Accountability
Hilde Approved Certifications
EPA Safer Choice
Hilde Likes

Mission alignment with sustainability

Using circular design thinking

Verified ingredient safety efforts

Opportunities for Improvement

Setting packaging sustainability targets

Linking incentives & sustainability performance

Securing sustainability data & reporting assurance

Crafting a strong Supplier Code of Conduct

Launching a responsible sourcing program

Launching climate protection efforts

Tackling advanced ingredient safety issues

Benchmarking ingredient safety practices

Providing public disclosure and reporting

Filling gaps on people impacts

Launching efforts to protect biodiversity

Additional Information
Parent Company:
None
Owned Brands:
Weiman, Green Gobbler, 30 Seconds, Biokleen, Goo Gone, Gonzo, Magic, Stone Care, Wright’s
Product Types:
Surface cleaning, laundry detergent, dish soap, plumbing care, outdoor cleaning, air care

Evaluation Summary

Company Insights

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Product & Packaging Circularity
Climate Protection, Biodiversity Protection
Goals & Metrics
Impact Reduction
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Cleaning & Laundry

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Cleaning & Laundry

industry

Hilde Likes

Using circular design thinking

We appreciate that this company appears to be integrating more circular approaches to designing and making products and packaging to help reduce environmental impacts

Opportunities for Improvement

Launching climate protection efforts

We would like to see this company take credible actions to measure, reduce, and report on their greenhouse gas emissions

Launching efforts to protect biodiversity

We would like to see this company take steps to understand and mitigate the impacts their operations, supply chain, or products have on biodiversity, nature, and ecosystems and communicate about them publicly

Setting packaging sustainability targets

We think this company should start to set time-bound goals for reducing the environmental impacts of their packaging and publicly report on their progress towards them

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Responsible Sourcing
Living Wages
Paid Maternity Leave
Supply Chain Transparency
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Cleaning & Laundry

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Cleaning & Laundry

industry

Hilde Likes
None Identified
Opportunities for Improvement

Crafting a strong Supplier Code of Conduct

We think this company should craft or revise their existing code of conduct to align with recognized international standards

Launching a responsible sourcing program

We would like this company to launch a responsible sourcing program that includes an internal policy, defines higher-risk raw materials, and their process for mitigating impacts to people & the planet

Filling gaps on people impacts

We believe this company should put credible efforts in place to ensure that their employees are treated fairly, that human rights are protected for people in their supply chain, raw materials are sourced responsibly, and publicly share info about their work

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Mission Integration
Advocacy
Public Reporting & Disclosure
Performance Incentives
Ethical AI
High Quality Certifications
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Cleaning & Laundry

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Cleaning & Laundry

industry

Hilde Likes

Mission alignment with sustainability

We appreciate that this company has included safety and sustainability as part of their mission

Opportunities for Improvement

Linking incentives & sustainability performance

We think this company should link incentives for key internal stakeholders to performance on sustainability goals and share those metrics publicly to help drive action on these issues

Securing sustainability data & reporting assurance

We think this company should strengthen the credibility of the data and information they report related to their sustainability performance by having it audited and assured by an independent external organization

Providing public disclosure and reporting

We think this company should start publishing regular annual reports on sustainability or ESG topics for consumers or other stakeholders and maintain a publicly available archive of past reports

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations. The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the opinions of Hilde. They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness. Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of use.

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