The period before birth and the first eighteen months after represent one of the most vulnerable periods in a person’s life when it comes to exposures to toxic chemicals. It is also the time in a parents’ journey where they are most open to learn about safety issues. Baby products and brands vary in their attention to safety issues, and can fall behind when it comes to sustainability considerations. But our choices about which products to use can have important implications for a person’s development and health for the rest of their lives.