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Naturepedic

Naturepedic

Evaluation Completed: 
April 11, 2025
Babies
Kids
Adults
Bedroom
New Baby

Naturepedic leads the way when it comes to ingredient safety for mattresses and bedding. The brand is well known amongst parents and advocacy groups alike because they directly engage in state and federal policy campaigns, still a rarity for companies in this industry. The brand has an impressive array of trustworthy certifications to verify their ingredient safety and sustainability efforts which includes being the first mattress company to offer an EWG Verified option. We’d like to see more on the people benefits category but this company is a great choice overall.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
EWG Verified
Made Safe
Forest Stewardship Council
Global Organic Textile Standard
Hilde Likes

Best-in-class ingredient safety certifications

Comprehensive approach to ingredient safety

Efforts to improve raw materials sourcing & supply chain

Engagement on public policy

Providing the opportunity for responsible recovery

Public disclosure and reporting

Publicly benchmarking ingredient safety practices

Using circular design thinking

Opportunities for Improvement

Launching climate protection efforts

Committing to a science-based climate goal

Formalizing responsible sourcing efforts

Adopting a context-based approach to sustainability

Filling gaps on people impacts

Formalizing biodiversity protection efforts

Additional Information
Parent Company:
None
Owned Brands:
Happsy
Product Types:
Mattresses, changing pads, pillows, bedding, pet beds

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Best-in-class ingredient safety certifications

This company makes a significant number of products that have a best-in-class ingredient safety certification that lets us know they take ingredient safety seriously

Comprehensive approach to ingredient safety

Hilde thinks this brand is a top-tier company when it comes to ingredient safety

Publicly benchmarking ingredient safety practices

We value the fact that this company has participated in the Chemical Footprint Project to compare their policies and practices AND that they share their results publicly

Opportunities for Improvement
None Identified
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Efforts to improve raw materials sourcing & supply chain

This company appears to effectively identify raw materials that represent a higher risk for impacts to biodiversity like deforestation and take action to address them in their supply chain

Providing the opportunity for responsible recovery

This company participates in a product takeback program (but charges a significant fee) to help recover products that are difficult to recycle

Using circular design thinking

We appreciate that this company appears to be integrating more circular approaches to designing and making products and packaging to help reduce environmental impacts

Opportunities for Improvement

Committing to a science-based climate goal

We would love to see this company build on their existing climate efforts by publicly adopting a greenhouse gas emissions reduction goal aligned with a science-based approach

Formalizing biodiversity protection efforts

Build on initial efforts related to more sustainable raw materials production by establishing an internal biodiversity protection policy and/or goal

Launching climate protection efforts

We would like to see this company take credible actions to measure, reduce, and report on their greenhouse gas emissions

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Formalizing responsible sourcing efforts

This company has the opportunity to formalize their responsible sourcing efforts through a policy and Supplier Code of Conduct they deploy to cover their supply chain, which the brand is in a unique position to do given their direct relationship with many suppliers

Filling gaps on people impacts

This company should put credible efforts in place to ensure that their employees are treated fairly, that human rights are protected for people in their supply chain, raw materials are sourced responsibly, and publicly share info about their work

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Public disclosure and reporting

This company provides helpful disclosure on their efforts through annual reporting on sustainability or ESG topics for consumers or other stakeholders

‍

Opportunities for Improvement
None Identified

SubscriptReal people (not AI) do our evaluations. If you think you see something we missed, please let us know! You can read more about our company evaluation process here and check some of the limitations of our Evaluations here.The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the  opinions of Hilde.  They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness.  Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of Use.

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