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Formula 409

Formula 409

Evaluation Completed: 
September 10, 2025

Formula 409 is owned by the company Clorox Company. Hilde evaluates parent companies rather than individual brands. Learn more here.

Our research and evaluation of Chlorox, which owns a handful of cleaning & laundry product brands as well a couple of personal care products brands, turned up some pleasant results. While the company appears to be on par with their competitors in terms of their environmental impact reduction and benefits for people efforts we did find a few important differentiating factors in terms of their ingredient safety work. That extra effort helped move their overall company status up. We hope they will continue to lean into and expand their accountability efforts moving forward.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
No Hilde approved certifications included
Hilde Likes

Biodiversity protection policies

Going beyond regulations

Informed code of conduct

Providing full ingredient disclosure

Reducing greenhouse gas emissions

Sustainability data & reporting assurance

Opportunities for Improvement

Measure and report on performance related to biodiversity protection

Linking incentives & sustainability performance

Committing to living wages

Aligning political activities

Verification of environmental impact reduction efforts

Verification of ingredient safety efforts

Additional Information
Parent Company:
Clorox Company
Owned Brands:
None
Product Types:
Surface cleaning

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Going beyond regulations

This company’s approach to ingredient safety appears to go beyond regulations to address unregulated or under-regulated chemicals of concern

Providing full ingredient disclosure

Telling people what is in your products is a basic (but sometimes missing) step towards safer products

Opportunities for Improvement

Verification of ingredient safety efforts

We think this company should start using or expand the use of high-quality certifications that help verify their claims related to ingredient safety

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Biodiversity protection policies

This company has the right policies in place to help protect nature and biodiversity in the ecosystems that provide important raw materials for their products

Reducing greenhouse gas emissions

This company reports that their absolute greenhouse gas emissions appear to be declining over time

Opportunities for Improvement

Measure and report on performance related to biodiversity protection

This company has a solid foundation in place related to protecting biodiversity, but we would like to see them measure progress on their responsible wood procurement commitment and include in annual sustainability report

Verification of environmental impact reduction efforts

This company should start using or expand their use of high-quality certifications related to strengthen their claims related to environmental impact reduction

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Informed code of conduct

This company has a supplier code of conduct that is based on international guidance from credible sources

Opportunities for Improvement

Committing to living wages

We think this company has the policies and resources necessary to make a formal commitment to living wages for the people working in their supply chain

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Sustainability data & reporting assurance

This company has an external firm audit and assure the data and information they report related to their sustainability performance

Opportunities for Improvement

Linking incentives & sustainability performance

We think this company should link incentives for key internal stakeholders to performance on sustainability goals and share them publicly to help drive action on these issues

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations. The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the opinions of Hilde. They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness. Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of use.

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