Krave Beauty
Evaluation Completed:
January 29, 2026
Evaluation Summary
Company Insights
Krave Beauty is an interesting company to learn about. The company provides more detailed information than many other companies about some types of impacts for their products. For example, they provide estimates of product level impacts related to climate and waste. Given the apparent emphasis the company places on sustainability we were surprised by the number and types of gaps we found during our research. This was particularly true on the topic of ingredient safety. We also found disturbing inconsistencies related to the way the company represents greenhouse gas emissions which undermine the credibility of their efforts in our opinion. There are a few solid sustainability-related efforts in place and we always like to see a B-corp certification. But we hope the company will move beyond elaborate visualizations and offset-based certifications moving forward to better live up to the clear intention being communicated.
Ingredient Safety
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Providing full ingredient disclosure
Telling people what is in your products is a basic (but sometimes missing) step towards safer products
Opportunities for Improvement
None Identified
Category Definition
Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Environmental Impact
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Taking steps to reduce packaging impacts
This company is taking some good initial steps to reduce the environmental impacts of their packaging like using post-consumer recycled raw materials
Opportunities for Improvement
Additional disclosure needed on environmental efforts
We would appreciate more information from this company on their environmental impact reduction efforts to enhance our evaluation of their policies, practices, and impacts
Committing to a science-based climate goal
We would love to see this company build on their existing climate efforts by publicly adopting a greenhouse gas emissions reduction goal aligned with a science-based approach
Improving producer responsibility
Given the hard to recycle nature of many kinds of the products this company makes and sells we would like to see this company provide a manufacturer takeback or recovery program beyond what is required by state or local laws
Launching efforts to protect biodiversity & ecosyse
We would like to see this company take steps to understand and mitigate the impacts their operations, supply chain, or products have on biodiversity, nature, and ecosystems and communicate about them publicly
Category Definition
Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Worker Fairness
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
None Identified
Opportunities for Improvement
Additional disclosure needed on people benefits efforts
We would appreciate more information from this company on their people benefits efforts to enhance our evaluation of their policies, practices, and impacts
Crafting a strong Supplier Code of Conduct
We think this company should craft or revise their existing code of conduct to align with recognized international standards
Launching a responsible sourcing program
We would like this company to launch a responsible sourcing program that includes an internal policy, defines higher-risk raw materials, and their process for mitigating impacts to people & the planet
Verification of benefits for people efforts
This company should start using or expand their use of high-quality certifications related to strengthen their claims related to creating benefits for people
Providing paid maternity leave
We would like to see this company adopt a paid maternity leave policy for their employees that goes beyond regulatory requirements and share it publicly
Category Definition
Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Accountability
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Commitment to ethical business practices
We value that this company is a certified B-Corp because it demonstrates a credible commitment to pursuing ethical business practices
Mission alignment with sustainability
We appreciate that this company has included safety and sustainability as part of their mission
Opportunities for Improvement
Linking incentives & sustainability performance
We think this company should link incentives for key internal stakeholders to performance on sustainability goals and share those metrics publicly to help drive action on these issues
Category Defition
Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.