Brita
Evaluation Completed:
September 10, 2025
Evaluation Summary
Company Insights
Brita is owned by the company Clorox Company. Hilde evaluates parent companies rather than individual brands. Learn more here.
Our research and evaluation of Chlorox, which owns a handful of cleaning & laundry product brands as well a couple of personal care products brands, turned up some pleasant results. While the company appears to be on par with their competitors in terms of their environmental impact reduction and benefits for people efforts we did find a few important differentiating factors in terms of their ingredient safety work. That extra effort helped move their overall company status up. We hope they will continue to lean into and expand their accountability efforts moving forward.
Ingredient Safety
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Going beyond regulations
This company’s approach to ingredient safety appears to go beyond regulations to address unregulated or under-regulated chemicals of concern
Providing full ingredient disclosure
Telling people what is in your products is a basic (but sometimes missing) step towards safer products
Opportunities for Improvement
Verification of ingredient safety efforts
We think this company should start using or expand the use of high-quality certifications that help verify their claims related to ingredient safety
Category Definition
Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Environmental Impact
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Biodiversity protection policies
This company has the right policies in place to help protect nature and biodiversity in the ecosystems that provide important raw materials for their products
Reducing greenhouse gas emissions
This company reports that their absolute greenhouse gas emissions appear to be declining over time
Opportunities for Improvement
Measure and report on performance related to biodiversity protection
This company has a solid foundation in place related to protecting biodiversity, but we would like to see them measure progress on their responsible wood procurement commitment and include in annual sustainability report
Verification of environmental impact reduction efforts
This company should start using or expand their use of high-quality certifications related to strengthen their claims related to environmental impact reduction
Category Definition
Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Worker Fairness
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Informed code of conduct
This company has a supplier code of conduct that is based on international guidance from credible sources
Opportunities for Improvement
Committing to living wages
This company has the policies and resources in place to make a formal commitment to fair or living wages for their employees and the people in their supply chain
Category Definition
Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Accountability
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Sustainability data & reporting assurance
This company has an external firm audit and assure the data and information they report related to their sustainability performance
Opportunities for Improvement
Linking incentives & sustainability performance
We think this company should link incentives for key internal stakeholders to performance on sustainability goals and share those metrics publicly to help drive action on these issues
Category Defition
Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.