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Babybjorn

Babybjorn

Evaluation Completed: 
April 15, 2025
Baby
Nursery
Bedroom
Kitchen
Furniture
New Baby
Moving

When digging into BabyBjorn we get the sense that it is one of those brands where there is more happening than meets the eye. Our research on this Swedish company shows that they recognize which impacts matter, like reducing their carbon footprint and engaging their supply chain for example. But the information publicly available has some major gaps and is fairly generic. They do appear to have some solid policies and practices in place related to people. We hope to get more detail on their efforts in the future.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
OEKO-TEX Standard 100
Hilde Likes

Engagement on public policy

Informed code of conduct

More supply chain transparency

Recognizing the importance of ingredient safety

Science-based climate protection goal

Opportunities for Improvement

Improving climate disclosures

Verification of benefits for people efforts

Enhancing product circularity efforts

Providing public disclosure and reporting

Formalizing biodiversity protection efforts

Adopting a comprehensive approach to ingredient safety

Additional Information
Parent Company:
None
Owned Brands:
None
Product Types:
Baby carriers, baby bouncers, cribs, feeding, potty training

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Recognizing the importance of ingredient safety

This company provides some basic information and verification that acknowledges the importance of avoiding chemicals of concern in their products

Opportunities for Improvement

Adopting a comprehensive approach to ingredient safety

We would like to see this brand adopt a precautionary safer chemicals policy, use a publicly available Restricted Substances List, address sources of contaminants, and use laboratory testing to ensure purity and assess compliance

‍

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Science-based climate protection goal

We’re happy to see that this brand has publicly committed to reducing their carbon footprint in ways that are aligned with the latest science.

Opportunities for Improvement

Enhancing product circularity efforts

This company should build on some of their initial efforts to select raw materials with lower environmental impacts from responsible sources

Formalizing biodiversity protection efforts

Build on initial efforts related to more sustainable raw materials production by establishing an internal biodiversity protection policy and/or goal

Improving climate disclosures

This company should start measuring and/or disclosing their a comprehensive annual GHG emissions inventory and evaluate absolute reductions over time

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Informed code of conduct

This company has a supplier code of conduct that is based on international guidance from credible sources

More supply chain transparency

This company provides some useful information about where they source raw materials and where their products are manufactured

Opportunities for Improvement

Verification of benefits for people efforts

This company should start using or expand their use of trustworthy certifications related to strengthen their claims related to creating benefits for people

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement
None Identified

SubscriptReal people (not AI) do our evaluations. If you think you see something we missed, please let us know! You can read more about our company evaluation process here and check some of the limitations of our Evaluations here.The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the  opinions of Hilde.  They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness.  Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of Use.

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