Coyuchi
Evaluation Completed:
December 7, 2025
Adults
Bedroom
Kitchen
Babies
Evaluation Summary
Company Insights
Coyuchi appears to be doing a lot of things right based on our research. And they feel confident enough in their efforts to validate them using high quality certifications and external frameworks across a wide variety of issues. We’re particularly impressed with their commitment to Made Safe certification and their long-standing focus on organic and recycled raw materials like cotton. We also see some industry-leading attempts to increase the circularity of their products through a dedicated product recovery program. We’d like to see some credible goals associated with a few of their efforts, including the recovery program and support for regenerative agriculture, along with more information on their people benefits policies and practices.
Ingredient Safety
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Best-in-class ingredient safety certifications
This company makes a significant number of products that have a best-in-class ingredient safety certification
Going beyond regulations
This company’s approach to ingredient safety appears to go beyond regulations to address unregulated or under-regulated chemicals of concern
Opportunities for Improvement
Using analytical testing to monitor
We think this company would benefit from using regular analytical testing to help ensure that their ingredient safety policies and standards are being followed by companies in their supply chain
Category Definition
Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Environmental Impact
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Emphasis on regenerative agriculture
We like this company's efforts to support regenerative approaches to agricultural production which can have multiple environmental and social benefits compared to industrial methods
Leadership in producer responsibility
This brand appears to be setting an example in their industry through a dedicated product takeback or recovery program. Bravo!
Science-based climate protection goal
We’re happy to see that this company has publicly committed to reducing their carbon footprint in ways that are aligned with the latest science
Verified environmental impact reduction efforts
This company makes a significant number of products or uses a higher percentage of raw materials and ingredients in their products that feature a higher quality certification related to environmental impacts
Opportunities for Improvement
Improving climate pollution disclosures
We think this company should start measuring and publicly disclosing their annual GHG emissions including those from their value chain (Scope 3)
Measure and report on performance related to biodiversity protection
This company has a solid foundation in place related to protecting biodiversity, but we would like to see them measure progress on their responsible wood procurement commitment and include in annual sustainability report
Setting a circularity goal and metrics
We would like to see this company elevate their product or packaging circularity efforts by setting a credible goal for their circularity efforts and measuring and reporting on their progress over time
Category Definition
Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Worker Fairness
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
More supply chain transparency
This company provides some useful information about where they source raw materials and where their products are manufactured
Verified social impact efforts
This company makes a significant number of products or uses a higher percentage of raw materials and ingredients in their products that feature a higher quality certification for people benefits
Opportunities for Improvement
Additional disclosure needed on people benefits efforts
We would appreciate more information from this company on their people benefits efforts to enhance our evaluation of their policies, practices, and impacts
Providing paid maternity leave
We would like to see this company adopt a paid maternity leave policy for their employees that goes beyond regulatory requirements and share it publicly
Category Definition
Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Accountability
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Mission alignment with sustainability
We appreciate that this company has included safety and sustainability as part of their mission
Opportunities for Improvement
Securing sustainability data & reporting assurance
We think this company should strengthen the credibility of the data and information they report related to their sustainability performance by having it audited and assured by an independent external organization
Category Defition
Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.