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Coyuchi

Coyuchi

Evaluation Completed: 
December 7, 2025
Adults
Bedroom
Kitchen
Babies

Coyuchi appears to be doing a lot of things right based on our research. And they feel confident enough in their efforts to validate them using high quality certifications and external frameworks across a wide variety of issues. We’re particularly impressed with their commitment to Made Safe certification and their long-standing focus on organic and recycled raw materials like cotton. We also see some industry-leading attempts to increase the circularity of their products through a dedicated product recovery program. We’d like to see some credible goals associated with a few of their efforts, including the recovery program and support for regenerative agriculture, along with more information on their people benefits policies and practices.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Accountability
Hilde Approved Certifications
Fair Trade
Made Safe
Global Organic Textile Standard
Hilde Likes

Best-in-class ingredient safety certifications

Emphasis on regenerative agriculture

Going beyond regulations

Leadership in producer responsibility

Mission alignment with sustainability

More supply chain transparency

Science-based climate protection goal

Verified environmental impact reduction efforts

‍

Verified social impact efforts

Opportunities for Improvement

Additional disclosure needed on people benefits efforts

Setting a circularity goal and metrics

Using analytical testing to monitor

Measure and report on performance related to biodiversity protection

Securing sustainability data & reporting assurance

Improving climate pollution disclosures

Providing paid maternity leave

Additional Information
Parent Company:
None
Owned Brands:
None
Product Types:
Mattresses, bedding, bath towels, kitchen linens, apparel, decor

Evaluation Summary

Company Insights

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Product & Packaging Circularity
Climate Protection, Biodiversity Protection
Goals & Metrics
Impact Reduction
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Furniture

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Furniture

industry

Hilde Likes

Emphasis on regenerative agriculture

We like this company's efforts to support regenerative approaches to agricultural production which can have multiple environmental and social benefits compared to industrial methods

Leadership in producer responsibility

This brand appears to be setting an example in their industry through a dedicated product takeback or recovery program. Bravo!

‍

Science-based climate protection goal

We’re happy to see that this company has publicly committed to reducing their carbon footprint in ways that are aligned with the latest science

Verified environmental impact reduction efforts

‍

This company makes a significant number of products or uses a higher percentage of raw materials and ingredients in their products that feature a higher quality certification related to environmental impacts

Opportunities for Improvement

Improving climate pollution disclosures

We think this company should start measuring and publicly disclosing their annual GHG emissions including those from their value chain (Scope 3)

Measure and report on performance related to biodiversity protection

This company has a solid foundation in place related to protecting biodiversity, but we would like to see them measure progress on their responsible wood procurement commitment and include in annual sustainability report

Setting a circularity goal and metrics

We would like to see this company elevate their product or packaging circularity efforts by setting a credible goal for their circularity efforts and measuring and reporting on their progress over time

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Responsible Sourcing
Living Wages
Paid Maternity Leave
Supply Chain Transparency
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Furniture

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Furniture

industry

Hilde Likes

More supply chain transparency

This company provides some useful information about where they source raw materials and where their products are manufactured

Verified social impact efforts

This company makes a significant number of products or uses a higher percentage of raw materials and ingredients in their products that feature a higher quality certification for people benefits

Opportunities for Improvement

Additional disclosure needed on people benefits efforts

We would appreciate more information from this company on their people benefits efforts to enhance our evaluation of their policies, practices, and impacts

Providing paid maternity leave

We would like to see this company adopt a paid maternity leave policy for their employees that goes beyond regulatory requirements and share it publicly

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Mission Integration
Advocacy
Public Reporting & Disclosure
Performance Incentives
Ethical AI
High Quality Certifications
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Furniture

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Furniture

industry

Hilde Likes

Mission alignment with sustainability

We appreciate that this company has included safety and sustainability as part of their mission

Opportunities for Improvement

Securing sustainability data & reporting assurance

We think this company should strengthen the credibility of the data and information they report related to their sustainability performance by having it audited and assured by an independent external organization

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations. The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the opinions of Hilde. They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness. Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of use.

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