Transformation requires collective action.

Small steps matter but the system needs to change too.

We all need to meet the needs of our families. That's why aligning your values with more ethical companies is important. But we also desperately need to take actions that have a deeper and broader impact on our broken system.

Ready to amplify your impact? Hilde drives strategic collaboration to protect your children and future generations.

Consumer Activism
Why we do it: Strengthening perceived demand for safer and more sustainable companies/products, bringing more accountability for claims and compliance with existing regulations

How we do it: Making consumer inquiries (e.g. Contact Us forms, email, etc.), providing feedback request responses (i.e. surveys asking about your recent experience, purchase, etc.), posting product reviews, product testing, regulatory compliance audits
Public Policy Advocacy
Why we do it: Smart regulations can directly influence decisions related to safety and sustainability for brands. New laws help change behavior by all brands, not just the ones who want to do better - it’s how we move the needle with the laggards in an industry.

How we do it: Engaging in public policy campaigns, lobbying, building grassroots support, etc. to create and pass new laws at the local, state, and national level to protect our families and planet.