Consumer voices play an important role in how individual companies choose to operate. When we actively and consistently communicate about our values and expectations to a company, particularly when it comes to their products, positive changes can occur quickly. We've seen it happen first hand ourselves. Driving change at a company through consumer activism can require a relatively small number of comments, emails, reviews, etc. This strategy is particularly effective when individuals take the time to personalize their messages and focus on specific requests.

Smart laws at the state and local levels create a baseline for ethical business across our economy. New laws help change behavior by all companies and are an important part of how we can transform the systems that help us meet the needs of our families. Changing and improving public policies are how we move the needle with the laggards in an industry. Unlike consumer activism, public policy advocacy requires more time and resources, and more voices the course of years rather than months. But the impact we have on the system can be much larger.