Authentic sustainability is messy.
Trust Hilde to push past the marketing, jargon, and greenwashing to deliver ratings that mean something
Aligning your values and meeting your family's needs is getting easier.
Meet the Founders
Colin Price
CEO & Founder
Colin has over 25 years experience working on sustainability issues for companies of varying sizes in multiple industries as well as in government and with NGOs. Leveraging degrees in environmental science and urban planning, Colin has built leading-edge programs across the following areas: chemicals management & material health, climate planning and decarbonization, packaging sustainability, responsible sourcing, and human rights due diligence. Colin worked as an executive and in a consulting capacity for popular brands across the apparel, footwear, beauty, food & beverage, supplements industries. He is certified by the International Society of Sustainability Professionals (ISSP) and the Sustainable Accounting Standards Board (SASB).
Lindsay Dahl
Founder
Lindsay has been working as a public health advocate for over 20 years in leadership positions for environmental non-profits and mission led businesses. She has helped pass over 30 state and federal laws to address toxic chemical pollution in air, water and products. Lindsay is also the author of CLEANING HOUSE, a non-fiction book that unpacks the complex web of science, politics, and culture that make up today's "clean living" movement. Through Lindsay's executive leadership positions she received awards from GLOSSY, CEW, and Women in Sustainability Leadership.
A ratings and advocacy platform created by the experts, not influencers or tech bros.
Hilde leverages over 40+ years of combined experience in ingredient safety and sustainability.
We know what authentic looks like.
We know how to spot greenwashing.
We know which certifications carry weight and which are just for show.
And we know firsthand how tough it can be for parents and consumers to align your values with your wallet.
Unbiased.
Self-funded.
Nuanced
Company evaluations
you can trust.
Our evaluation & rating process uses publicly available data and includes criteria based on science.
Our criteria covers topics that are relevant across industries and product categories with a special emphasis on ingredient and material safety.
Unlike most sites, Hilde doesn't make money from selling you stuff. You won't find affiliate links or sponsored content here.
We're focused on helping you make informed decisions to meet your needs. And give you ways to take action with other families to help transform systems.
What to expect
Learn from trusted experts
Make smarter decisions
Take action to drive change
Access unbiased information
Advice for Companies
We're focused on providing families like yours with information about companies and their sustainability practices (or lack thereof).
But we've worked on these issues inside companies as well - and we know how challenging it can be to drive change.
So we also provide guidance to companies interested in tackingling these complex topics.