Authentic sustainability is messy
Trust Hilde to go beyond on the issues that matter
Aligning your values and meeting your family's needs is getting easier. Our evaluations ask the tough questions on a full range of ingredient safety and sustainability issues. We look for the receipts and demand data so you can find companies that walk the talk.
Meet the Founders
Colin Price
CEO & Founder
Colin has over 25 years experience working on sustainability issues for dozens of companies, in state and local governments, and with NGOs. He's built leading-edge programs that enable organizations to identify and use safer chemicals and ingredient, reduce GHG emissions and decarbonize supply chains, improve packaging sustainability, and engage in more responsible sourcing. Colin worked as an executive and consultant for international companies, high-growth businesses, and lean start-ups across the apparel, footwear, beauty, food & beverage, wellness industries. He is certified by the International Society of Sustainability Professionals (ISSP) and the Sustainable Accounting Standards Board (SASB).
Lindsay Dahl
Founder
Lindsay has been working as a public health advocate for over 20 years in leadership positions for environmental non-profits and mission led businesses. She has helped pass over 30 state and federal laws to address toxic chemical pollution in air, water and products. Lindsay is also the author of CLEANING HOUSE, a non-fiction book that unpacks the complex web of science, politics, and culture that make up today's "clean living" movement. Through Lindsay's executive leadership positions she received awards from GLOSSY, CEW, and Women in Sustainability Leadership.
A ratings and advocacy platform created by the experts, not influencers or tech bros
Hilde leverages over 40+ years of combined experience in ingredient safety and sustainability. We know what authentic looks like. We know how to spot greenwashing. We know which certifications carry weight and which are just for show. And we know firsthand how tough it can be for parents and consumers to align your values with your wallet.
Our rating methods
Unbiased
Self-funded
Nuanced
Company evaluations
you can trust
Our evaluation & rating process uses publicly available data and includes criteria based on science. Our criteria covers topics that are relevant across industries and product categories with a special emphasis on ingredient and material safety.
Unlike most sites, Hilde doesn't make money from selling you stuff. You won't find affiliate links or sponsored content here. We're focused on helping you make informed decisions to meet your needs. And give you ways to take action with other families to help transform systems.
