We know that finding information you can trust is difficult. Perhaps more difficult than it's ever been. That’s why Hilde is dedicated to providing trustworthy ratings so families can more easily align their values with their purchases. Our ratings are completed for companies rather than individual products so you can more easily make purchasing decisions. If a company receives a “Recommend” or even a “Consider” rating from us, you can feel better about any products you buy from that company or the brands they own. Our criteria are tough, we dig deep, and we’re experts. Hilde never uses AI to do company evaluations or generate content.

Smart laws at the state and local levels create a baseline for ethical business across our economy. New laws help change behavior by all companies and are an important part of how we can transform the systems that help us meet the needs of our families. Changing and improving public policies are how we move the needle with the laggards in an industry. Successful public policy advocacy requires time and resources, and more voices, over the course of years rather than months. But the impact we have on the system can be much larger.

Effectively changing complex, interdependent systems requires a coordinated effort to use multiple strategies that compliment each other. Consumer demand can be a powerful force when it comes to influencing decisions made by companies particularly when it’s consistent. Working with companies to empower professionals is another way can directly influence decisions. It’s a proven strategy that can yield rapid results. Our work with professionals helps to change what and how the supply of goods and services is delivered to our families. And we’ve developed a clear set of rules that govern how we work with professionals at companies to promote transparency and maintain your trust.