Unless you've been doing this work for decades (like us), the issues we focus on here at Hilde can be overwhelming. Maybe you have a sense that these things matter to our kids and their future. But you feel paralyzed by the number and complexity of the challenges we face. Topics like how chemicals and ingredients impact our health or what really matters when it comes to the sustainability of companies can quickly get confusing. All of the jargon and marketing only make it harder to learn. We get it. That's why we focus on making it easier to understand the science, to ask questions and get answers, and learn why your actions make a difference. If you don't find what you're looking for please get in touch.

We know that finding information you can trust is difficult. Perhaps more difficult than it's ever been. That’s why Hilde is dedicated to providing trustworthy ratings so families can more easily align their values with their purchases. Find a complication of our Top Rated companies for quick recommendations. Our ratings are completed for companies rather than individual products so you can more easily make purchasing decisions. If a company receives a “Recommend” or even a “Consider” rating from us, you can feel better about any products you buy from that company or the brands they own. Our criteria are tough, we dig deep, and we’re experts. Hilde never uses AI to do company evaluations or generate content.

When it comes to shaping the rules that directly influence the safety and sustainability of the companies we invite into our home: your voice still matters. Smart laws at the state and local levels create a baseline for ethical business across our economy. New laws help change behavior by all companies and are an important part of how we can transform the systems that help us meet the needs of our families. Changing and improving public policies are how we move the needle with the laggards in an industry. Successful public policy advocacy requires time and resources, and more voices, over the course of years rather than months. But the impact we have on the system can be much larger.