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Prose Beauty

Prose Beauty

Evaluation Completed: 
November 7, 2025
Adults

Every once in a while we come across a company that has some new and novel approaches to addressing the issues that matter from an ethical business perspective. Prose is one of those companies. They have a unique way of disclosing their ingredients that includes hazard scores as well as countries of origin, and they offer an “opt-out” mechanism to reduce packaging waste from plastic pumps. We’d love to see these more broadly adopted by companies in the personal care industry. Being a B-corp also gets out kudos. We’d like to see the company move beyond an offset-driven approach to climate protection and formalize their responsible sourcing practices, among other improvements.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Accountability
Hilde Approved Certifications
B-Corp
Hilde Likes

Avoiding known problem chemicals

Employee ownership or equity

Measuring greenhouse gas emissions

Mission alignment with sustainability

More supply chain transparency

Providing full ingredient disclosure

Robust ethical business practices

Taking steps to reduce packaging impacts

Using circular design thinking

Opportunities for Improvement

Substantiating advocacy claims

Setting packaging sustainability targets

Tackling advanced ingredient safety issues

Committing to a science-based climate goal

Providing public disclosure and reporting

Providing paid maternity leave

Better claims substantiation for people benefits

Formalizing biodiversity protection efforts

Verification of ingredient safety efforts

Additional Information
Parent Company:
None
Owned Brands:
None
Product Types:
Haircare, skincare, beauty accessories, supplements

Evaluation Summary

Company Insights

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Product & Packaging Circularity
Climate Protection, Biodiversity Protection
Goals & Metrics
Impact Reduction
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Measuring greenhouse gas emissions

This company is taking an important first step by measuring their greenhouse gas emissions using trusted methods

Taking steps to reduce packaging impacts

This company is taking some good initial steps to reduce the environmental impacts of their packaging like using post-consumer recycled raw materials

Using circular design thinking

We appreciate that this company appears to be integrating more circular approaches to designing and making products and packaging to help reduce environmental impacts

Opportunities for Improvement

Committing to a science-based climate goal

We would love to see this company build on their existing climate efforts by publicly adopting a greenhouse gas emissions reduction goal aligned with a science-based approach

Formalizing biodiversity protection efforts

We would like to see this company build on their initial efforts related to more sustainable raw materials production by establishing an internal biodiversity protection policy and goal

Setting packaging sustainability targets

We think this company should start to set time-bound goals for reducing the environmental impacts of their packaging and publicly report on their progress towards them

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Responsible Sourcing
Living Wages
Paid Maternity Leave
Supply Chain Transparency
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Employee ownership or equity

This company promotes economic equality by giving their employees a financial stake in the success of the business

More supply chain transparency

This company provides some useful information about where they source raw materials and where their products are manufactured

Opportunities for Improvement

Providing paid maternity leave

We would like to see this company adopt a paid maternity leave policy for their employees that goes beyond regulatory requirements and share it publicly

Better claims substantiation for people benefits

More transparency by the company is needed related to their claims for people benefits topics because we were unable to find sufficient publicly available substantiation for some criteria

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Mission Integration
Advocacy
Public Reporting & Disclosure
Performance Incentives
Ethical AI
High Quality Certifications
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Mission alignment with sustainability

We appreciate that this company has included safety and sustainability as part of their mission

Opportunities for Improvement

Substantiating advocacy claims

This company appears to recognize the potential for industry-wide change through advocacy but should provide additional details about their efforts

Providing public disclosure and reporting

We think this company should start publishing regular annual reports on sustainability or ESG topics for consumers or other stakeholders and maintain a publicly available archive of past reports

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations. The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the opinions of Hilde. They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness. Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of use.

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