Pipette
Evaluation Completed:
July 21, 2025
Babies
Bathroom
Kids
New Baby
Evaluation Summary
Company Insights
Pipette is owned by the private equity firm Windsong Global. Hilde’s standard practice is to evaluate parent companies rather than individual brands. But in cases when brands are owned by private equity rather than a larger company, we find it is most helpful for consumers to have information about the brand. You can read more about why we think this approach is more helpful for consumers on our blog.
If your only priority when it comes to personal care products for your baby is ingredient safety, you can consider Pipette, as most of their products have a best-in-class ingredient safety certification. If you have any other priorities related to environmental impacts, social impacts, or accountability for the companies you choose to support then you may want to consider another option.
Ingredient Safety
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Best-in-class ingredient safety certifications
This company makes a significant number of products that have a best-in-class ingredient safety certification
Opportunities for Improvement
Tackling advanced ingredient safety issues
We would like to see this company build on their solid safety baseline by including laboratory testing and a process for addressing contaminants
Category Definition
Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Environmental Impact
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
None Identified
Opportunities for Improvement
Accelerate progress on packaging waste reduction
While we appreciate the initial progress, we think this company needs to take more aggressive action to reduce the potential environmental impacts associated with packaging waste
Establishing programs to address environmental impacts
We think this company should establish credible efforts to measure and disclose their environmental impacts and create time bound goals to improve performance
Formalizing biodiversity protection efforts
We would like to see this company build on their initial efforts related to more sustainable raw materials production by establishing an internal biodiversity protection policy and goal
Verification of environmental impact reduction efforts
This company should start using or expand their use of high-quality certifications related to strengthen their claims related to environmental impact reduction
Category Definition
Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Worker Fairness
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
None Identified
Opportunities for Improvement
Providing paid maternity leave
We would like to see this company adopt a paid maternity leave policy for their employees that goes beyond regulatory requirements and share it publicly
Filling gaps on people impacts
We believe this company should put credible efforts in place to ensure that their employees are treated fairly, that human rights are protected for people in their supply chain, raw materials are sourced responsibly, and publicly share info about their work
Category Definition
Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Accountability
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
None Identified
Opportunities for Improvement
Providing public disclosure and reporting
We think this company should start publishing regular annual reports on sustainability or ESG topics for consumers or other stakeholders and maintain a publicly available archive of past reports
Establishing good governance practices
We think this company should integrate sustainability into the business model and decision making while enabling accountability mechanisms at the executive and board level
Category Defition
Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.