Pipette

Evaluation Completed: 
July 21, 2025
Babies
Bathroom
Kids
New Baby

Pipette is owned by the private equity firm Windsong Global. Hilde’s standard practice is to evaluate parent companies rather than individual brands. But in cases when brands are owned by private equity rather than a larger company, we find it is most helpful for consumers to have information about the brand. You can read more about why we think this approach is more helpful for consumers on our blog.

If your only priority when it comes to personal care products for your baby is ingredient safety, you can consider Pipette, as most of their products have a best-in-class ingredient safety certification. If you have any other priorities related to environmental impacts, social impacts, or accountability for the companies you choose to support then you may want to consider another option.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
EWG Verified
Hilde Likes

Best-in-class ingredient safety certifications

Opportunities for Improvement

Accelerate progress on packaging waste reduction

Tackling advanced ingredient safety issues

Verification of environmental impact reduction efforts

Providing public disclosure and reporting

Providing paid parental leave

Establishing programs to address environmental impacts

Filling gaps on people impacts

Establishing good governance practices

Formalizing biodiversity protection efforts

Additional Information
Parent Company:
Windsong Global (private equity)
Owned Brands:
None
Product Types:
Skin care, hair care, sun care

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Best-in-class ingredient safety certifications

This company makes a significant number of products that have a best-in-class ingredient safety certification that lets us know they take ingredient safety seriously

Opportunities for Improvement

Tackling advanced ingredient safety issues

We would like to see this company build on their solid safety baseline by including laboratory testing and a process for addressing contaminants

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Accelerate progress on packaging waste reduction

While we appreciate the initial progress, we think this company needs to take more aggressive action to reduce the potential environmental impacts associated with packaging waste

Establishing programs to address environmental impacts

This company should establish credible efforts to measure and disclose their environmental impacts and create time bound goals to improve performance

Formalizing biodiversity protection efforts

Build on initial efforts related to more sustainable raw materials production by establishing an internal biodiversity protection policy and/or goal

Verification of environmental impact reduction efforts

This company should start using or expand their use of trustworthy certifications related to strengthen their claims related to environmental impact reduction

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Providing paid parental leave

We would like to see this company adopt a paid family leave policy for their employees that goes beyond regulatory requirements and share it publicly

Filling gaps on people impacts

This company should put credible efforts in place to ensure that their employees are treated fairly, that human rights are protected for people in their supply chain, raw materials are sourced responsibly, and publicly share info about their work

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement
None Identified

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