Pipette
Pipette is owned by the private equity firm Windsong Global. Hilde’s standard practice is to evaluate parent companies rather than individual brands. But in cases when brands are owned by private equity rather than a larger company, we find it is most helpful for consumers to have information about the brand. You can read more about why we think this approach is more helpful for consumers on our blog.
If your only priority when it comes to personal care products for your baby is ingredient safety, you can consider Pipette, as most of their products have a best-in-class ingredient safety certification. If you have any other priorities related to environmental impacts, social impacts, or accountability for the companies you choose to support then you may want to consider another option.