Company ratings that put you in control
Tired of trying to filter out the greenwashing? No time to do in-depth research? Ready to support companies that go further to protect people & the planet?
Hilde rates companies on their ingredient safety, sustainability, and accountability efforts. Use our ratings to shop with intention by finding companies that care about the issues that matter to your family.
A ratings and advocacy platform created by the experts, not influencers or tech bros
Hilde leverages over 40+ years of combined experience in ingredient safety and sustainability. We know what authentic looks like. We know how to spot greenwashing. We know which certifications carry weight and which are just for show.
We know firsthand how tough it can be for parents and consumers to align your values with your wallet. Our evaluations ask the tough questions on a full range of ingredient safety and sustainability issues. We look for the receipts and demand the data so you can find companies that walk the talk.
Our rating methods
Unbiased
Self-funded
Nuanced
Company evaluations
you can trust
Our evaluation & rating process uses publicly available data and includes criteria based on science. Our criteria covers topics that are relevant across industries and product categories with a special emphasis on ingredient and material safety.
Unlike most sites, Hilde doesn't make money from selling you stuff. You won't find affiliate links or sponsored content here. We're focused on helping you make informed decisions to meet your needs. And give you ways to take action with other families to help transform systems.
