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Avocado Green Brands

Avocado Green Brands

Evaluation Completed: 
April 15, 2025
Adults
Baby
Kids
New Baby
Moving
Bedroom
Bathroom

Avocado is one of those brands that is consistently included in those “eco-friendly” bed lists. And for good reason, they appear to be doing some things right when it comes to safety and sustainability. The brand has also expanded into other product categories including apparel and personal care. They provide leadership on issues like climate and have a laundry list of Hilde approved certifications including being a Certified B Corporation. Because they have some good pieces in place we see a great opportunity for this company to take the next step by adopting a context-based approach to sustainability.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Accountability
Hilde Approved Certifications
B-Corp
EWG Verified
Made Safe
Forest Stewardship Council
OEKO-TEX Standard 100
USDA Organic
Hilde Likes

Best-in-class ingredient safety certifications

Commitment to ethical business practices

Commitment to living wages in the supply chain

Engagement on public policy

Paid maternity leave

Public disclosure and reporting

Solid foundation on ingredient safety

Taking climate action seriously

Using circular design thinking

Opportunities for Improvement

Formalizing responsible sourcing efforts

Adopting a context-based approach to sustainability

Formalizing biodiversity protection efforts

Additional Information
Parent Company:
None
Owned Brands:
Brentwood Home, Hass, Reed + Gwen
Product Types:
Mattresses, bedding, bed frames, pillows, apparel, rugs, personal care

Evaluation Summary

Company Insights

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Product & Packaging Circularity
Climate Protection, Biodiversity Protection
Goals & Metrics
Impact Reduction
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Furniture

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Furniture

industry

Hilde Likes

Taking climate action seriously

This company has a great foundation in place when it comes to climate including measuring all greenhouse gas emissions, setting some near-term targets, and reducing their emissions over time

‍

Using circular design thinking

We appreciate that this company appears to be integrating more circular approaches to designing and making products and packaging to help reduce environmental impacts

Opportunities for Improvement

Formalizing biodiversity protection efforts

We would like to see this company build on their initial efforts related to more sustainable raw materials production by establishing an internal biodiversity protection policy and goal

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Responsible Sourcing
Living Wages
Paid Maternity Leave
Supply Chain Transparency
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Furniture

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Furniture

industry

Hilde Likes

Commitment to living wages in the supply chain

We respect that this company supports living wages for people who are employed by companies in their supply chain

‍

Paid maternity leave

We appreciate that this company offers this benefit for working mothers in ways that appear to go beyond statutory requirements

Opportunities for Improvement

Formalizing responsible sourcing efforts

This company has the opportunity to formalize their responsible sourcing efforts through a policy and Supplier Code of Conduct they deploy to cover their supply chain, which the brand is in a unique position to do given their direct relationship with many suppliers

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Mission Integration
Advocacy
Public Reporting & Disclosure
Performance Incentives
Ethical AI
High Quality Certifications
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Furniture

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Furniture

industry

Hilde Likes

Public disclosure and reporting

This company provides helpful disclosure on their efforts through annual reporting on sustainability or ESG topics for consumers or other stakeholders

‍

Commitment to ethical business practices

We value that this company is a certified B-Corp because it demonstrates a credible commitment to pursuing ethical business practices

Opportunities for Improvement

Adopting a context-based approach to sustainability

We think this company is ready to take a leadership position by measuring and managing performance against planetary boundaries and thresholds to assess true operational sustainability

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations. The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the opinions of Hilde. They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness. Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of use.

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