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Spirograph

Spirograph

Evaluation Completed: 
July 27, 2025
Kids

Spirograph is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.

Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Accountability
Hilde Approved Certifications
No Hilde approved certifications included
Hilde Likes
None Identified
Opportunities for Improvement

Crafting a strong Supplier Code of Conduct

Adopting strategies to increase circularity

Disclosing chemicals and ingredients

Improving climate pollution disclosures

Providing public disclosure and reporting

Establishing programs to address environmental impacts

Filling gaps on people impacts

Establishing good governance practices

Verification of ingredient safety efforts

Adopting a comprehensive approach to ingredient safety

Additional Information
Parent Company:
Play Monster Group
Owned Brands:
None
Product Types:
Toys

Evaluation Summary

Company Insights

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Product & Packaging Circularity
Climate Protection, Biodiversity Protection
Goals & Metrics
Impact Reduction
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Kids

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Kids

industry

Hilde Likes
None Identified
Opportunities for Improvement

Adopting strategies to increase circularity

We see a big opportunity for this company to reduce the environmental impact of their products and packaging by assessing the lifecycle and make more informed decisions about the ingredients and materials they use

Establishing programs to address environmental impacts

We think this company should establish credible efforts to measure and disclose their environmental impacts and create time bound goals to improve performance

Improving climate pollution disclosures

We think this company should start measuring and publicly disclosing their annual GHG emissions including those from their value chain (Scope 3)

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Responsible Sourcing
Living Wages
Paid Maternity Leave
Supply Chain Transparency
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Kids

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Kids

industry

Hilde Likes
None Identified
Opportunities for Improvement

Crafting a strong Supplier Code of Conduct

We think this company should craft or revise their existing code of conduct to align with recognized international standards

Filling gaps on people impacts

We believe this company should put credible efforts in place to ensure that their employees are treated fairly, that human rights are protected for people in their supply chain, raw materials are sourced responsibly, and publicly share info about their work

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Mission Integration
Advocacy
Public Reporting & Disclosure
Performance Incentives
Ethical AI
High Quality Certifications
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Kids

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Kids

industry

Hilde Likes
None Identified
Opportunities for Improvement

Providing public disclosure and reporting

We think this company should start publishing regular annual reports on sustainability or ESG topics for consumers or other stakeholders and maintain a publicly available archive of past reports

Establishing good governance practices

We think this company should integrate sustainability into the business model and decision making while enabling accountability mechanisms at the executive and board level

‍

Category Description

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations. The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the opinions of Hilde. They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness. Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of use.

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