Neostrata
Evaluation Completed:
April 16, 2025
Bathroom
Adults
Evaluation Summary
Company Insights
Neostrata is owned by the company Kenvue. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.
Kenvue is an absolute behemoth of a company, owning dozens of consumer brands including popular baby and personal care ones like Aveeno and Zarbee’s Naturals. There are some solid efforts underway at the company related to addressing their environmental impacts and creating benefits for people. But we are not particularly impressed with their overall approach in the ingredient safety arena - there are some gaps that need to be filled. We think there are real opportunities for leadership on environmental impact issues if the company decided to mature its programs and adopt a context-based approach to sustainability. We also see the need for more robust corporate accountability measures.
Ingredient Safety
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
None Identified
Opportunities for Improvement
Benchmarking ingredient safety practices
We would like to see this company participate in the Chemical Footprint Project or similar initiative to help benchmark their policies and practices against other companies publicly share their results
Transitioning to a more protective ingredient safety approach
This company has framework for evaluating ingredient safety but we would like to see them move from a risk-based approach to a more precautionary one based on hazard
Category Definition
Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Environmental Impact
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Focusing on packaging sustainability
The environmental impact of packaging from some kinds of products is significant but challenging to address and we value that this company is using circular design strategies to help address this issue
Holistic approach to addressing environmental impacts
This company is a top performer in their industry when it comes to tackling the most important environmental impacts associated with their business and supply chain
Opportunities for Improvement
Bolder action on climate impacts
We think this company should start measuring and reducing Scope 3 emissions along with publishing a decarbonization transition plan
Category Definition
Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Worker Fairness
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Good paid parental leave policy
We appreciate that this company offers this benefit globally to all types parents.
Opportunities for Improvement
None Identified
Category Definition
Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Accountability
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Public disclosure and reporting
This company provides helpful disclosure on their efforts through annual reporting on sustainability or ESG topics for consumers or other stakeholders
Opportunities for Improvement
Adopting a context-based approach to sustainability
We think this company is ready to take a leadership position by measuring and managing performance against planetary boundaries and thresholds to assess true operational sustainability
Category Defition
Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.