Ms. Rachel

Evaluation Completed: 
July 27, 2025
Kids

Ms. Rachel is owned by the company Spin Master. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.

Spin Master owns many toy brands and appears to produce licensed toys for franchises like Paw Patrol, Gabby’s Dollhouse, and Dora. The company’s approach to ingredient safety and sustainability seems to be driven primarily by regulatory compliance but we did note a few instances where they go beyond those baseline requirements. Given the nature of their products, we would like to see a more precautionary approach to ingredient safety. We also think the company should rapidly accelerate their climate efforts and focus on setting a science-based goal. The company has some compelling brands and licensing agreements that really appeal to kids right now so we hope they’ll strengthen their policies and practices in the near future.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
No Hilde approved certifications included
Hilde Likes

Commitment to fair wages in the supply chain

Measuring greenhouse gas emissions

Public disclosure and reporting

Use of analytical testing

Opportunities for Improvement

Launching a responsible sourcing program

Focusing on reducing Scope 3 emissions

Transitioning to a more protective ingredient safety approach

Benchmarking ingredient safety practices

Committing to a science-based climate goal

Adopting a context-based approach to sustainability

Providing paid parental leave

Verification of ingredient safety efforts

Launching efforts to protect biodiversity

Additional Information
Parent Company:
Spin Master
Owned Brands:
None
Product Types:
Toys

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Use of analytical testing

Helping ensure that their finished products are in compliance with regulatory requirements is a good step.

Opportunities for Improvement

Benchmarking ingredient safety practices

We would like to see this company participate in the Chemical Footprint Policy to help benchmark their policies and practices against other companies publicly share their results

Transitioning to a more protective ingredient safety approach

This company has built a solid framework for evaluating ingredient safety but we would like to see them move from a risk-based approach to a more precautionary one based on hazard

Verification of ingredient safety efforts

This company should start using or expand their use of trustworthy certifications that help verify their claims related to ingredient safety

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Measuring greenhouse gas emissions

This company is taking an important first step by measuring their greenhouse gas emissions using trusted methods

Opportunities for Improvement

Committing to a science-based climate goal

We would love to see this company build on their existing climate efforts by publicly adopting a greenhouse gas emissions reduction goal aligned with a science-based approach

Focusing on reducing Scope 3 emissions

We would like to see a more aggressive and holistic approach to reducing the company’s supply chain-related emissions because they are often a significant majority of a company’s annual greenhouse gas emissions

Launching efforts to protect biodiversity

We would like to see this company take steps to understand and mitigate the impacts their operations, supply chain, or products have on biodiversity and ecosystems and communicate about them publicly

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Commitment to fair wages in the supply chain

We respect that this company makes a public commitment to providing fair or living wages for people who are employed by companies in their supply chain

Opportunities for Improvement

Launching a responsible sourcing program

We would like this company to launch a responsible sourcing program that includes an internal policy, defines higher-risk raw materials, and their process for mitigating impacts to people & the planet

Providing paid parental leave

We would like to see this company adopt a paid family leave policy for their employees that goes beyond regulatory requirements and share it publicly

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Public disclosure and reporting

This company provides helpful disclosure on their efforts through annual reporting on sustainability or ESG topics for consumers or other stakeholders

Opportunities for Improvement
None Identified

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