Fortuna Skin
Evaluation Completed:
May 4, 2025
Adults
Personal Care
Bathroom
Evaluation Summary
Company Insights
This brand has a unique and compelling story related to the production of some of their ingredients. It’s clear that they recognize the importance of ingredient safety (all of their products are EWG Verified, a best-in-class ingredient safety certification). They also see the need to focus on upstream environmental and social impacts associated with ingredient production. There is some real potential here and we hope they continue to elevate their efforts as they grow. In particular, we hope to see some improved substantiation and external verification of their claims related to responsible sourcing and regenerative agriculture.
Ingredient Safety
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Verified ingredient safety efforts
This company makes a significant number of products that have at least one high-quality ingredient safety certification
Opportunities for Improvement
None Identified
Category Definition
Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Environmental Impact
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Focused biodiversity protection efforts
We appreciate that this company appears to take concrete actions to protect biodiversity of specific areas and ecosystems used to produce ingredients and raw materials for their products
Opportunities for Improvement
Verification of environmental impact reduction efforts
This company should start using or expand their use of high-quality certifications related to strengthen their claims related to environmental impact reduction
Category Definition
Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Worker Fairness
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
None Identified
Opportunities for Improvement
Verification of benefits for people efforts
This company should start using or expand their use of high-quality certifications related to strengthen their claims related to creating benefits for people
Category Definition
Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Accountability
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Mission alignment with sustainability
We appreciate that this company has included safety and sustainability as part of their mission
Opportunities for Improvement
Providing public disclosure and reporting
We think this company should start publishing regular annual reports on sustainability or ESG topics for consumers or other stakeholders and maintain a publicly available archive of past reports
Category Defition
Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.