Home
/
Ratings
/
Fortuna Skin

Fortuna Skin

Evaluation Completed: 
May 4, 2025
Adults
Personal Care
Bathroom

This brand has a unique and compelling story related to the production of some of their ingredients. It’s clear that they recognize the importance of ingredient safety (all of their products are EWG Verified, a best-in-class ingredient safety certification). They also see the need to focus on upstream environmental and social impacts associated with ingredient production. There is some real potential here and we hope they continue to elevate their efforts as they grow. In particular, we hope to see some improved substantiation and external verification of their claims related to responsible sourcing and regenerative agriculture.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
EWG Verified
USDA Organic
Hilde Likes

Focused biodiversity protection efforts

Mission alignment with sustainability

Verified ingredient safety efforts

Opportunities for Improvement

Verification of benefits for people efforts

Verification of environmental impact reduction efforts

Providing public disclosure and reporting

Additional Information
Parent Company:
None
Owned Brands:
None
Product Types:
Beauty, Skincare

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Verified ingredient safety efforts

This company makes a significant number of products that have at least one high-quality ingredient safety certification to help support their claims

‍

Opportunities for Improvement
None Identified
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Focused biodiversity protection efforts

We appreciate that this company appears to take concrete actions to protect biodiversity of specific areas and ecosystems used to produce ingredients and raw materials for their products

Opportunities for Improvement

Verification of environmental impact reduction efforts

This company should start using or expand their use of high-quality certifications related to strengthen their claims related to environmental impact reduction

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Verification of benefits for people efforts

This company should start using or expand their use of high-quality certifications related to strengthen their claims related to creating benefits for people

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Providing public disclosure and reporting

We think this company should start publishing regular annual reports on sustainability or ESG topics for consumers or other stakeholders as well as maintaining a publicly available archive of past reports

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations. The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the opinions of Hilde. They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness. Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of use.

Read Up

view all
Science for Families
Nanoplastics linked to fertility issues
Science for Families
PFAS chemicals in reusable feminine hygiene products
Science for Families
Common personal care chemicals linked to endometriosis
Science for Families
Exposure to "safer" flame retardants linked to early births

Subscribe Now

Be the first to see the latest company reviews and sustainability hot takes with our email newsletter

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.