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Ecover

Ecover

Evaluation Completed: 
March 6, 2025
Bathroom
Adults
Kitchen

Ecover is owned by the company SC Johnson. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.

SC Johnson owns many household brands across a number of product categories. We were pleasantly surprised by what we found during our research and evaluation. The company has some solid safety & sustainability bona fides and a decent foundation to build on in a few specific areas of impact. We look forward to seeing this company improve their accountability and tackle more advanced issues.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
Forest Stewardship Council
Roundtable on Sustainable Palm Oil (RSPO)
Hilde Likes

Efforts to improve raw materials sourcing & supply chain

Focusing on packaging sustainability

Good focus on people issues

Impressive commitment to ingredient transparency

Opportunities for Improvement

Aligning political activities

Transitioning to a more protective ingredient safety approach

Adopting a context-based approach to sustainability

Bolder action on climate impacts

Additional Information
Parent Company:
SC Johnson
Owned Brands:
None
Product Types:
Toilet cleaning, surface cleaning, floor cleaning, glass cleaning, oven cleaning

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Impressive commitment to ingredient transparency

This company discloses nearly all of the ingredients, including fragrance components, for products across multiple brands and categories

Opportunities for Improvement

Transitioning to a more protective ingredient safety approach

This company has built a solid framework for evaluating ingredient safety but we would like to see them move from a risk-based approach to a more precautionary one based on hazard

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Efforts to improve raw materials sourcing & supply chain

This company appears to effectively identify raw materials that represent a higher risk for impacts to biodiversity like deforestation and take action to address them in their supply chain

Focusing on packaging sustainability

The environmental impact of packaging from some kinds of products is significant but challenging to address and we value that this company is using circular design strategies to help address this issue

Opportunities for Improvement

Bolder action on climate impacts

The company should start measuring and reducing Scope 3 emissions along with publishing a decarbonization transition plan

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Good focus on people issues

This company appears to have a holistic approach to treating people well including a credible responsible sourcing process to help protect human rights for workers in their supply chain

Opportunities for Improvement
None Identified
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Aligning political activities

We would like to see this company undertake and publicly disclose the outcomes of efforts to evaluate and align their political activities, issue advocacy, and trade association memberships with their publicly stated values and policies

SubscriptReal people (not AI) do our evaluations. If you think you see something we missed, please let us know! You can read more about our company evaluation process here and check some of the limitations of our Evaluations here.The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the  opinions of Hilde.  They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness.  Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of Use.

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