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Bounty

Bounty

Evaluation Completed: 
July 7, 2025
Adults
Kitchen

Bounty is owned by the company Proctor & Gamble. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.

Chances are you have a few products made by Proctor & Gamble in your home right now. Like the other consumer product giants, they own lots of them. And you probably won’t be surprised to hear that we think they need to adopt a more precautionary approach to ingredient safety. But we were encouraged to see some decent sustainability efforts that could serve as the basis for real transformation should the company invest more resources.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
Forest Stewardship Council
Roundtable on Sustainable Palm Oil (RSPO)
Hilde Likes

Efforts to improve raw materials sourcing & supply chain

More supply chain transparency

Paid parental leave

Providing full ingredient disclosure

Public disclosure and reporting

Science-based climate protection goal

Using circular design thinking

Opportunities for Improvement

Committing to fair wages

Focusing on reducing Scope 3 emissions

Transitioning to a more protective ingredient safety approach

Adopting a context-based approach to sustainability

Verification of benefits for people efforts

Verification of ingredient safety efforts

Additional Information
Parent Company:
Proctor & Gamble
Owned Brands:
None
Product Types:
Paper towels

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Providing full ingredient disclosure

Telling people what is in your products is a basic (but sometimes missing) step towards safer products

Opportunities for Improvement

Transitioning to a more protective ingredient safety approach

This company has built a solid framework for evaluating ingredient safety but we would like to see them move from a risk-based approach to a more precautionary one based on hazard

Verification of ingredient safety efforts

This company should start using or expand their use of trustworthy certifications that help verify their claims related to ingredient safety

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Efforts to improve raw materials sourcing & supply chain

This company appears to effectively identify raw materials that represent a higher risk for impacts to biodiversity like deforestation and take action to address them in their supply chain

Science-based climate protection goal

We’re happy to see that this brand has publicly committed to reducing their carbon footprint in ways that are aligned with the latest science.

Using circular design thinking

We appreciate that this company appears to be integrating more circular approaches to designing and making products and packaging to help reduce environmental impacts

Opportunities for Improvement

Focusing on reducing Scope 3 emissions

We would like to see a more aggressive and holistic approach to reducing the company’s supply chain-related emissions because they are often a significant majority of a company’s annual greenhouse gas emissions

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Paid parental leave

We appreciate that this company offers this benefit for working parents in ways that appear to go beyond regulatory requirements

More supply chain transparency

This company provides some useful information about where they source raw materials and where their products are manufactured

Opportunities for Improvement

Committing to fair wages

This company has the policies and resources in place to make a formal commitment to fair or living wages for the people working in their supply chain

Verification of benefits for people efforts

This company should start using or expand their use of trustworthy certifications related to strengthen their claims related to creating benefits for people

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Public disclosure and reporting

This company provides helpful disclosure on their efforts through annual reporting on sustainability or ESG topics for consumers or other stakeholders

‍

Opportunities for Improvement
None Identified

SubscriptReal people (not AI) do our evaluations. If you think you see something we missed, please let us know! You can read more about our company evaluation process here and check some of the limitations of our Evaluations here.The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the  opinions of Hilde.  They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness.  Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of Use.

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