Blueland

Evaluation Completed: 
April 18, 2025
Cleaning & Laundry
Bathroom
Kitchen
Adults

Blueland has done some innovative product and packaging design focused on addressing a big area of impact for cleaning products: single use plastic waste. They also appear to have some solid ingredient safety standards in place given the certifications they’ve obtained. Our evaluation turned up some gaps in terms of what information and substantiation was publicly available. Hopefully we’ll be able to fill some of those gaps during our next evaluation of the company.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
B-Corp
Cradle to Cradle
EPA Safer Choice
Forest Stewardship Council
Hilde Likes

Commitment to ethical business practices

Engagement on public policy

Leadership in packaging sustainability

Verified ingredient safety efforts

Opportunities for Improvement

Benchmarking ingredient safety practices

Committing to a science-based climate goal

Providing public disclosure and reporting

Filling gaps on people impacts

Launching efforts to protect biodiversity

Additional Information
Parent Company:
None
Owned Brands:
None
Product Types:
Hand soap, dish soap, toilet cleaner, surface cleaner, laundry detergent

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Verified ingredient safety efforts

This company makes a significant number of products that have at least one Hilde approved ingredient safety certification to help support their claims

Opportunities for Improvement

Benchmarking ingredient safety practices

We would like to see this company participate in the Chemical Footprint Policy to help benchmark their policies and practices against other companies publicly share their results

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Leadership in packaging sustainability

The environmental impact of packaging from cleaning and personal care products is significant but challenging to address - we respect that this cmpany brings a much needed focus on the issue and a truly comprehensive approach.

Opportunities for Improvement

Committing to a science-based climate goal

We would love to see this company build on their existing climate efforts by publicly adopting a greenhouse gas emissions reduction goal aligned with a science-based approach

Launching efforts to protect biodiversity

We would like to see this company take steps to understand and mitigate the impacts their operations, supply chain, or products have on biodiversity and ecosystems and communicate about them publicly

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Filling gaps on people impacts

This company should put credible efforts in place to ensure that their employees are treated fairly, that human rights are protected for people in their supply chain, raw materials are sourced responsibly, and publicly share info about their work

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement
None Identified

SubscriptReal people (not AI) do our evaluations. If you think you see something we missed, please let us know! You can read more about our company evaluation process here and check some of the limitations of our Evaluations here.The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the  opinions of Hilde.  They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness.  Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of Use.