Blueland
Evaluation Completed:
April 18, 2025
Cleaning & Laundry
Bathroom
Kitchen
Adults
Evaluation Summary
Company Insights
Blueland has done some innovative product and packaging design focused on addressing a big area of impact for cleaning products: single use plastic waste. They also appear to have some solid ingredient safety standards in place given the certifications they’ve obtained. Our evaluation turned up some gaps in terms of what information and substantiation was publicly available. Hopefully we’ll be able to fill some of those gaps during our next evaluation of the company.
Ingredient Safety
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Verified ingredient safety efforts
This company makes a significant number of products that have at least one high-quality ingredient safety certification
Opportunities for Improvement
Benchmarking ingredient safety practices
We would like to see this company participate in the Chemical Footprint Project or similar initiative to help benchmark their policies and practices against other companies publicly share their results
Category Definition
Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Environmental Impact
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Leadership in packaging sustainability
We respect the industry-leading efforts this company is making to reduce the impacts of their packaging
Opportunities for Improvement
Committing to a science-based climate goal
We would love to see this company build on their existing climate efforts by publicly adopting a greenhouse gas emissions reduction goal aligned with a science-based approach
Launching efforts to protect biodiversity & ecosyse
We would like to see this company take steps to understand and mitigate the impacts their operations, supply chain, or products have on biodiversity, nature, and ecosystems and communicate about them publicly
Category Definition
Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Worker Fairness
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
None Identified
Opportunities for Improvement
Filling gaps on people impacts
We believe this company should put credible efforts in place to ensure that their employees are treated fairly, that human rights are protected for people in their supply chain, raw materials are sourced responsibly, and publicly share info about their work
Category Definition
Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Accountability
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Commitment to ethical business practices
We value that this company is a certified B-Corp because it demonstrates a credible commitment to pursuing ethical business practices
Opportunities for Improvement
Providing public disclosure and reporting
We think this company should start publishing regular annual reports on sustainability or ESG topics for consumers or other stakeholders and maintain a publicly available archive of past reports
Category Defition
Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.