Badger

Evaluation Completed: 
June 10, 2026
Babies
Adults
Kids

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
Worker Fairness
Accountability
Hilde Approved Certifications
B-Corp
EWG Verified
Fair Trade
Forest Stewardship Council
USDA Organic
Hilde Likes

Biodiversity protection policies

Commitment to ethical business practices

Emphasis on regenerative agriculture

Employee equity or profit sharing

Mission alignment with sustainability

More supply chain transparency

Paid parental leave

Reducing contamination in products

Solid responsible sourcing efforts

Systems change through advocacy

Use of analytical testing

Using circular design thinking

Verified environmental impact reduction efforts

Verified worker fairness

Opportunities for Improvement

Utilizing a restricted substances list

Crafting a comprehensive chemicals policy

Measure and report on performance related to biodiversity protection

Setting packaging sustainability targets

Securing sustainability data & reporting assurance

Committing to living wages

Adopting a context-based approach to sustainability

Improving climate pollution disclosures

Parent Company:
None
Owned Brands:
None
Product Types:
Skincare, sunscreen, baby care, haircare, shaving, insect repellents

Evaluation Summary

Company Insights

Category Definition

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Product & Packaging Circularity
Climate Protection, Biodiversity Protection
Goals & Metrics
Impact Reduction
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Biodiversity protection policies

This company has the right policies in place to help protect nature and biodiversity in the ecosystems that provide important raw materials for their products

Emphasis on regenerative agriculture

We like this company's efforts to support regenerative approaches to agricultural production which can have multiple environmental and social benefits compared to industrial methods

Using circular design thinking

We appreciate that this company appears to be integrating more circular approaches to designing and making products and packaging to help reduce environmental impacts

Verified environmental impact reduction efforts

This company makes a significant number of products or uses a higher percentage of raw materials and ingredients in their products that feature a higher quality certification related to environmental impacts

Opportunities for Improvement

Improving climate pollution disclosures

We think this company should start measuring and publicly disclosing their annual GHG emissions including those from their value chain (Scope 3)

Measure and report on performance related to biodiversity protection

This company has a solid foundation in place related to protecting biodiversity, but we would like to see them measure progress on their responsible wood procurement commitment and include in annual sustainability report

Setting packaging sustainability targets

We think this company should start to set time-bound goals for reducing the environmental impacts of their packaging and publicly report on their progress towards them

Category Definition

Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Responsible Sourcing
Living Wages
Paid Maternity Leave
Supply Chain Transparency
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Employee equity or profit sharing

This company appears to share financial success with their employees beyond their salaries through equity, stock options, or profit sharing

Paid parental leave

We appreciate that this company offers this benefit for working parents in ways that appear to go beyond the minimum legal requirements

More supply chain transparency

This company provides some useful information about where they source raw materials and where their products are manufactured

Verified worker fairness

This company makes a significant number of products or uses a higher percentage of raw materials and ingredients in their products that feature a higher quality certification related to worker fairness

Solid responsible sourcing efforts

This company appears to identify the right priorities and have a credible approach to improving the sustainability of their supply chain.

Opportunities for Improvement

Committing to living wages

This company should make a public commitment to providing living wages for their employees and the people in their supply chain that goes beyond the minimums required by law

Category Definition

Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Mission Integration
Advocacy
Public Reporting & Disclosure
Performance Incentives
Ethical AI
High Quality Certifications
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Systems change through advocacy

This company appears to be setting a leadership example for public policy advocacy on ingredient safety and sustainability issues at the state or federal level.

Commitment to ethical business practices

We value that this company is a certified B-Corp because it demonstrates a credible commitment to pursuing ethical business practices

Mission alignment with sustainability

We appreciate that this company has included safety and sustainability as part of their mission

Opportunities for Improvement

Securing sustainability data & reporting assurance

We think this company should strengthen the credibility of the data and information they report related to their sustainability performance by having it audited and assured by an independent external organization

Adopting a context-based approach to sustainability

We think this company is ready to take a leadership position by measuring and managing performance against planetary boundaries and thresholds to assess true operational sustainability

Category Defition

Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations.
The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the opinions of Hilde. They do not represent endorsements or investment advice.
Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness. Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of use.

How helpful is this page?

Thanks for your feedback!
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.