Ann Williams

Evaluation Completed: 
July 27, 2025
Kids

Ann Williams is owned by the company Play Monster Group. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog.

Play Monster doesn’t appear to have more than a few sentences about anything related to ingredient safety, sustainability, or corporate accountability. In our experience, not having any information (beyond a statement about complying with regulations) about ingredient safety or ingredient safety is particularly unusual given the kinds of products the company makes. Given the lack of public disclosure, you can probably guess that the company doesn’t score well on our evaluation criteria. We really hope they’ll start sharing more about these important issues soon.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
No Hilde approved certifications included
Hilde Likes
None Identified
Opportunities for Improvement

Crafting a strong Supplier Code of Conduct

Adopting strategies to increase circularity

Disclosing chemicals and ingredients

Improving climate disclosures

Providing public disclosure and reporting

Establishing programs to address environmental impacts

Filling gaps on people impacts

Establishing good governance practices

Verification of ingredient safety efforts

Adopting a comprehensive approach to ingredient safety

Additional Information
Parent Company:
Play Monster Group
Owned Brands:
None
Product Types:
Crafts

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Adopting a comprehensive approach to ingredient safety

We would like to see this brand adopt a precautionary safer chemicals policy, use a publicly available Restricted Substances List, address sources of contaminants, and use laboratory testing to ensure purity and assess compliance

Disclosing chemicals and ingredients

We feel strongly that this company should provide consumers with greater transparency about the chemicals and ingredients present in their products and packaging

Verification of ingredient safety efforts

This company should start using or expand their use of trustworthy certifications that help verify their claims related to ingredient safety

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Adopting strategies to increase circularity

We see a big opportunity for this company to reduce the environmental impact of their products and packaging by assessing the lifecycle and make informed decisions about the ingredients and materials they use

Establishing programs to address environmental impacts

This company should establish credible efforts to measure and disclose their environmental impacts and create time bound goals to improve performance

Improving climate disclosures

This company should start measuring and/or disclosing their a comprehensive annual GHG emissions inventory and evaluate absolute reductions over time

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Crafting a strong Supplier Code of Conduct

This company should craft or revise their existing code of conduct to align with recognized international standards

Filling gaps on people impacts

This company should put credible efforts in place to ensure that their employees are treated fairly, that human rights are protected for people in their supply chain, raw materials are sourced responsibly, and publicly share info about their work

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement
None Identified

SubscriptReal people (not AI) do our evaluations. If you think you see something we missed, please let us know! You can read more about our company evaluation process here and check some of the limitations of our Evaluations here.The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the  opinions of Hilde.  They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness.  Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of Use.