Aer Cosmetics
Evaluation Completed:
April 16, 2025
Bathroom
Adults
Personal Care
Evaluation Summary
Company Insights
We noticed Aer Cosmetics when reading a story in the NYT Magazine. The ad copy included “sustainability” so naturally we wanted to do some digging. The brand mission seems to have the right intention and aspiration - but there are some major gaps when it comes to implementation. Aer is still young though - which is helpful because changes can be quickly adopted. We look forward to seeing their approach evolve.
Ingredient Safety
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Providing full ingredient disclosure
Telling people what is in your products is a basic (but sometimes missing) step towards safer products
Opportunities for Improvement
Adopting a comprehensive approach to ingredient safety
We would like to see this brand adopt a precautionary safer chemicals policy, use a publicly available Restricted Substances List, address sources of contaminants, and use laboratory testing to ensure purity and assess compliance
Better claims substantiation on ingredient safety
We would like to see more and better information related to this company's ingredient safety claims
Verification of ingredient safety efforts
We think this company should start using or expand the use of high-quality certifications that help verify their claims related to ingredient safety
Category Definition
Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Environmental Impact
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Steps to reduce packaging waste
This company is integrating packaging options like refills that can reduce the environmental impacts of packaging waste for cleaning & personal care products
Using circular design thinking
We appreciate that this company appears to be integrating more circular approaches to designing and making products and packaging to help reduce environmental impacts
Opportunities for Improvement
Better claims substantiation on environmental impacts
More transparency by the company is needed related to their claims for environmental impact topics because we were unable to find sufficient publicly available substantiation for some criteria
Launching efforts to address environmental impacts
We think this company should launch meaningful efforts to address their environmental impacts and publicly share info about their work
Category Definition
Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Worker Fairness
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
None Identified
Opportunities for Improvement
None Identified
Category Definition
Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.
Accountability
Foundational Gaps
Solid Baseline
Strong Performance
Hilde Likes
Mission alignment with sustainability
We appreciate that this company has included safety and sustainability as part of their mission
Opportunities for Improvement
Establishing good governance practices
We think this company should integrate sustainability into the business model and decision making while enabling accountability mechanisms at the executive and board level
Category Defition
Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.
Foundational Gaps
The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.
Solid Baseline
The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.
Strong Performance:
The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.