We noticed Aer Cosmetics when reading a story in the NYT Magazine. The ad copy included “sustainability” so naturally we wanted to do some digging. The brand mission seems to have the right intention and aspiration - but there are some major gaps when it comes to implementation. Aer is still young though - which is helpful because changes can be quickly adopted. We look forward to seeing their approach evolve.
Providing full ingredient disclosure
Telling people what is in your products is a basic (but sometimes missing) step towards safer products
Adopting a comprehensive approach to ingredient safety
We would like to see this brand adopt a precautionary safer chemicals policy, use a publicly available Restricted Substances List, address sources of contaminants, and use laboratory testing to ensure purity and assess compliance
Better claims substantiation on ingredient safety
More transparency by the company is needed related to ingredient safety topics because we were unable to find sufficient publicly available substantiation for some criteria
Verification of ingredient safety efforts
This company should start using or expand their use of trustworthy certifications that help verify their claims related to ingredient safety
Steps to reduce packaging waste
This company is integrating packaging options like refills that can reduce the environmental impacts of packaging waste for cleaning & personal care products
Using circular design thinking
We appreciate that this company appears to be integrating more circular approaches to designing and making products and packaging to help reduce environmental impacts
Better claims substantiation on environmental impacts
More transparency by the company is needed related to environmental impact topics because we were unable to find sufficient publicly available substantiation for some criteria
Launching efforts to address environmental impacts
This company should launch credible efforts to address their environmental impacts and publicly share info about their work.
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