Acure

Evaluation Completed: 
May 27, 2026
More Affordable

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
Worker Fairness
Accountability
Hilde Approved Certifications
EWG Verified
Hilde Likes

Avoiding known problem chemicals

Best-in-class ingredient safety certifications

Going beyond basic safety regulations

Mission alignment with sustainability

Selecting lower impact raw materials

Taking steps to reduce packaging impacts

Opportunities for Improvement

Improving CEO-worker pay equity

Ensuring that workers are treated fairly

Setting a circularity goal and metrics

Using analytical testing to monitor

Crafting a comprehensive chemicals policy

Linking incentives & sustainability performance

Committing to a science-based climate goal

Formalizing responsible sourcing efforts

Improving climate pollution disclosures

Providing public disclosure and reporting

Providing paid parental leave

Better claims substantiation for worker fairness

Launching efforts to protect biodiversity & ecosystems

Parent Company:
None
Owned Brands:
None
Product Types:
Haircare, skincare, bodycare

Evaluation Summary

Company Insights

Category Definition

Our ingredient safety evaluation criteria are designed to help us determine how a company measures, manages, and discloses, the use of chemicals of concern that may be present in raw materials, ingredients, manufacturing processes, and finished products.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Product & Packaging Circularity
Climate Protection, Biodiversity Protection
Goals & Metrics
Impact Reduction
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Selecting lower impact raw materials

This brand is starting to consider how raw materials affect the environmental footprint of their products and make better decisions

Taking steps to reduce packaging impacts

This company is taking some good initial steps to reduce the environmental impacts of their packaging like using post-consumer recycled raw materials, offering refills, or other relevant efforts

Opportunities for Improvement

Committing to a science-based climate goal

We would love to see this company build on their existing climate efforts by publicly adopting a greenhouse gas emissions reduction goal aligned with a science-based approach

Improving climate pollution disclosures

We think this company should start measuring and publicly disclosing their annual GHG emissions including those from their value chain (Scope 3)

Launching efforts to protect biodiversity & ecosystems

We would like to see this company take steps to understand and mitigate the impacts their operations, supply chain, or products have on biodiversity, nature, and ecosystems and communicate about them publicly

Setting a circularity goal and metrics

We would like to see this company elevate their product or packaging circularity efforts by setting a credible goal for their circularity efforts and measuring and reporting on their progress over time

Category Definition

Our environmental impact reduction evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the impacts that their operations, products, and supply chain may have on our air, land, water, and ecosystems.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Responsible Sourcing
Living Wages
Paid Maternity Leave
Supply Chain Transparency
High Quality Certifications
Other Topics
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes
None Identified
Opportunities for Improvement

Ensuring that workers are treated fairly

We would like to see this company take steps to ensure the people that work for them or are employed by companies in their supply chain are treated fairly or disclose the steps they are taking if already doing so

Formalizing responsible sourcing efforts

This company has the opportunity to formalize their responsible sourcing efforts through a policy and Supplier Code of Conduct they deploy to cover their supply chain, which the brand is in a unique position to do given their direct relationship with many suppliers

Providing paid parental leave

We would like to see this company adopt a paid parental leave policy for their employees that goes beyond minimum legal requirements and share it publicly

Better claims substantiation for worker fairness

We would like to see more and better information related to this company's worker fairness claims

Category Definition

Our worker fairness evaluation criteria are designed to help us determine how a company measures, manages, and discloses information about the way they treat their employees, workers in their supply chain, and other stakeholders.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Criteria included in this category include but are not limited to goals, policies, practices and outcomes for the following topics:

Mission Integration
Advocacy
Public Reporting & Disclosure
Performance Incentives
Ethical AI
High Quality Certifications
Ranking: Top 25%

Company ranks in the top 25% of companies currently rated by Hilde in the

Personal Care

industry

Ranking: Bottom 25%

Company ranks in the bottom 25% of companies currently rated by Hilde in the

Personal Care

industry

Hilde Likes

Mission alignment with sustainability

We appreciate that this company has included safety and sustainability as part of their mission

Opportunities for Improvement

Improving CEO-worker pay equity

We think this company should disclose and/or manage executive compensation to limit inequality between what their CEO is paid and what their workers are paid

Linking incentives & sustainability performance

We think this company should link incentives for key internal stakeholders to performance on sustainability goals and share those metrics publicly to help drive action on these issues

Providing public disclosure and reporting

We think this company should start publishing regular annual reports on sustainability or ESG topics for consumers or other stakeholders and maintain a publicly available archive of past reports

Category Defition

Our corporate accountability evaluation criteria are designed to help us determine how a company integrates sustainability across their organization to help govern decision making and engage with external stakeholders in socially responsible ways.

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Real people (not AI) do our evaluations. If you think you see something we missed, please contact us. You can read more about our company evaluation methods and check some of the limitations of our evaluations.
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