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3Z Brands

3Z Brands

Evaluation Completed: 
June 5, 2025
Bedroom
Furniture
Moving
Kids
Adults

3Z Brands is the parent company for multiple consumer brands. Hilde evaluates parent companies rather than individual brands. You can read more about why we think this approach is more helpful for consumers on our blog. We started looking into the company 3Z Brands because one of their mattress brands (Birch) kept showing up on lists of safer and more sustainable beds. The company previously had a 2023 ESG Report posted on their website but it appears to have been taken down. We were able to find a 2024 ESG Report for the company but not linked on their site for some reason. Long story short, we see the beginnings of an ingredient safety and sustainability foundation but lots of opportunities for additional action.

Hilde Status:

Avoid

Consider

Recommended

We try to avoid purchasing or using products made by this company or their brands in our homes.
We may decide to purchase or use products made by this company or their brands in our homes when other options are not accessible.
We regularly try to purchase and use products made by this company or their brands in our homes.
Hilde Ratings
Topic
Rating
Ingredient Safety
Environmental impact
People Benefits
Governance
Hilde Approved Certifications
No Hilde approved certifications included
Hilde Likes

Brand-specific ingredient safety efforts noted

Limiting potential exposures

Verified social impact efforts

Opportunities for Improvement

Providing public disclosure and reporting

Providing paid parental leave

Establishing programs to address environmental impacts

Adopting a comprehensive approach to ingredient safety

Additional Information
Parent Company:
None
Owned Brands:
Bear Mattresses, Birch, Brooklyn Bedding, Helix Sleep, Nolah, Leesa
Product Types:
Mattresses, Bed Frames, Sheets & Bedding

Evaluation Summary

Basic
Advanced
Leadership
Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Brand-specific ingredient safety efforts noted

We identified helpful ingredient safety efforts at one or more of the brands owned by this company and think they should be applied across the entire portfolio of brands

Limiting potential exposures

This company appears to take steps to try and limit exposure to hazardous ingredients by testing product emissions

Opportunities for Improvement

Adopting a comprehensive approach to ingredient safety

We would like to see this brand adopt a precautionary safer chemicals policy, use a publicly available Restricted Substances List, address sources of contaminants, and use laboratory testing to ensure purity and assess compliance

‍

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement

Establishing programs to address environmental impacts

This company should establish credible efforts to measure and disclose their environmental impacts and create time bound goals to improve performance

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes

Verified social impact efforts

This company has one or more credible people certifications to support their claims related to positive social impacts.

Opportunities for Improvement

Providing paid parental leave

We would like to see this company adopt a paid family leave policy for their employees that goes beyond regulatory requirements and share it publicly

Foundational Gaps

The company does not meet sufficient baseline criteria for this category and has many opportunities for improvement.

Solid Baseline

The company meets most of our basic criteria and sometimes demonstrates a deeper commitment than other companies on issues in this category.

Strong Performance:

The company appears to be a top performer in this evaluation category and exhibits leadership on one or more of the issues we evaluate.

Hilde Likes
None Identified
Opportunities for Improvement
None Identified

SubscriptReal people (not AI) do our evaluations. If you think you see something we missed, please let us know! You can read more about our company evaluation process here and check some of the limitations of our Evaluations here.The content on this site, including for example the evaluations and ratings, are for informational purposes and represent solely the  opinions of Hilde.  They do not represent endorsements or investment advice. Hilde makes no promises regarding the content of its site, including without limitation its accuracy, quality, completeness, and timeliness.  Accordingly, Hilde is not liable for any loss or damage that might arise from reliance on the content of the site. For more information, visit our Terms of Use.

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