Hilde is built differently
What sets us apart from all the other sites, blogs, and social accounts out there
We're parents too (who happen to be sustainability professionals)
We've experienced many of the same problems you have when it comes to trying to buy things we need that are safer and more sustainable.
If you’ve wrestled with these kinds of decisions and still not been totally sure you made the right choice - we’ve been there.
It’s complicated.
There are a bunch of sites, blogs, social accounts that attempt to review product sustainability.
We still haven’t found one that we trust and that fits our needs.
The advantage we have is that we’ve also spent our entire careers working on ingredient safety and sustainability issues with companies, NGOs, and government agencies.
Find out more about who we are here.
We’re not trying to sell you stuff
Real talk: Overconsumption is part of the problem when it comes to our relationship with the planet.
That’s why our business model isn’t built around encouraging you or making it easier for you to buy more stuff.
But we also need things to survive and ensure the wellbeing of our children and families.
So for those “needs” (as opposed to “wants”) we want to provide you with the information you need to choose companies that value your safety and protecting the planet.
We focus on the most important issues for families
Another big difference is that Hilde is focused on the safety and sustainability issues that matter most to families.
That’s why we have an entire section of our evaluation dedicated to ingredient safety.
It’s why we choose to prioritize companies who make everyday products that our kids need and that we use in our homes.
It’s why we try to make it as easy as possible to quickly find and use the information you need.
And it’s why we’re concerned with making sure that future generations (our children’s children) inherit a world where they can prosper.
Evaluations and meaningful opportunities for action
Sure, making better individual choices matters when it comes to creating change.
That’s why we evaluate companies - to help you make more informed purchases.
But better purchasing decisions alone isn’t enough to drive the kind of transformation we need at the speed necessary to avoid the worst consequences -
let alone rebuild the systems necessary for future generations to thrive.
Also: It's not even remotely fair that this should only be up to consumers to try and fix.
We need collective action that includes corporate activism to hold brands accountable and advocating for better public policy to truly transform the way we meet our material needs.
Find out more about our latest advocacy efforts here.